Job Details
Qualifications
- Bachelor's degree
- Biotechnology
- Marketing
- Organizational skills
Job Description
Job Description
Vertex is seeking a talented marketer to join our US Cystic Fibrosis Marketing team to support the launch of our next CF medicine. The Marketing Associate Director, US CF will lead the Health Care Professional Marketing for the Vanzacaftor team.
For more information about Vertex’s CF program, visit https://www.vrtx.com/our-science/pipeline/. To learn more about working at Vertex and our commitment to a vibrant and inclusive culture, visit https://www.vrtx.com/working-here/inclusion-diversity-equity/.
Job Description
The Marketing Associate Director, US Cystic Fibrosis (CF) Marketing will be the Vanzacaftor Health Care Professional (HCP) Marketing lead and is responsible for the development of the US HCP brand strategy, and execution of the promotional marketing tactical plan to support the launch. The AD will be responsible for personal and non-personal channels. In this role, they will work cross-functionally to develop scenarios and tactical communication plans for HCPs to prepare for launch. This role will create launch scenario plans, consider customer perspectives on sweat chloride, and execute an unbranded campaign ahead of launch. Critical to the role is the ability to partner closely with the Vertex commercial promotional review committee (CRC) and regional and cross-functional colleagues to ensure tactics and plans are executable in the US.
Key responsibilities
Partners with marketing and cross-functional partners to help shape the brand strategy, develop messaging, and support the launch of Vanzacaftor
Leads the development and implementation of strategic and tactical plans
Conducts US SwCl landscape assessment considering customers perspectives (HCP, Payer, Patient) and determines specific barriers / needs for different customer segments
Collects key customer insights across HCPs stakeholders (through market research, analyzing digital tools and dashboards, etc.) and makes strategic recommendations to advance performance and launch goals
Collaborates with Sales Leadership, Brand teams and cross-functional partners (including promotional review committee) to ensure tactics and materials support the needs of the field team at launch
Collaborates with Global Commercial Strategy team as well as US TRIKAFTA, KALYDECO, ORKAMBI, SYMDEKO brand teams to ensure approach is cohesive across brands
Evaluates ROI of HCP marketing tactics
Minimum Qualifications
Bachelor’s Degree
8+ years of direct work experience in healthcare/pharmaceutical marketing, or equivalent combination of education and experience
Preferred Qualifications
Strong team player with an ability to collaborate cross functionally and help partners accomplish shared objectives
Ability to simplify and innovate (push against the status quo)
Ability to independently work and problem solve
Remains calm, cool and collected in stressful situations
Strong organizational skills
Analytical mindset
Ability to work in a fast-paced environment, multi-task and self-prioritize workload
Product launch, and/or orphan/specialty/competitive market experience
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com.