Job Details
Qualifications
- Bachelor's degree
- Communication skills
- Market research
- Marketing
- Project management
- Social media management
Job Description
Position Overview:
We are seeking a highly motivated and dynamic individual to join our marketing team as an ABM and Social Selling Coordinator. In this role, you will be responsible for developing and implementing account-based marketing strategies and coordinating social selling initiatives to drive business growth. You will work closely with the marketing, sales, and customer success teams to identify target accounts, engage key decision-makers, and drive revenue through personalized marketing campaigns and social selling activities. The ideal candidate is a proactive and results-driven professional with a deep understanding of ABM and social selling tactics.
Responsibilities:
Develop and execute account-based marketing strategies and social selling initiatives to engage target accounts and drive revenue.
Identify target accounts and key decision-makers within those accounts to develop personalized marketing plans.
Conduct thorough research on target accounts to understand their needs, pain points, and buying behaviors.
Create compelling and customized content, including email campaigns, case studies, white papers, and presentations, tailored to target accounts.
Implement marketing automation tools to deliver personalized content and track campaign performance.
Collaborate with the sales team to develop and execute social selling strategies, including training on best practices and tools.
Monitor and manage the sales team's social media presence and activity, ensuring brand consistency and engagement with target accounts.
Stay up-to-date with social media trends, tools, and platforms to maximize the effectiveness of social selling efforts.
Measure and report on the impact of ABM and social selling activities, including lead generation, pipeline growth, and revenue generated.
Collaborate with cross-functional teams to align ABM and social selling initiatives with overall business goals.
Provide insights and feedback from ABM and social selling efforts to improve overall sales and marketing strategies.
Requirements:
Bachelor's degree in marketing, business, or a related field.
Proven experience in target account market research and social selling.
Strong understanding of marketing principles and techniques.
Excellent written and verbal communication skills.
Proficient in using marketing automation tools and social media platforms.
Analytical mindset with the ability to interpret data and generate actionable insights.
Strong project management and organizational skills.
Ability to work collaboratively in a cross-functional team environment.
Results-oriented with a focus on driving revenue and achieving targets.
We are an equal-opportunity employer and do not discriminate because of race, color, religion, sex, national origin, ancestry, marital status, veteran status, age, disability, sexual orientation or gender identity or expression or any other legally protected category. InterSystems is an E-Verify Employer in the United States.
About InterSystems
Established in 1978, InterSystems provides innovative data solutions for organizations with critical information needs in the healthcare, finance, and logistics sectors and beyond. Our cloud-first data platforms solve interoperability, speed, and scalability problems for organizations around the globe. InterSystems also develops and supports data management in hospitals through the world's most proven electronic medical record, as well as unified care records for health systems and governments through a powerful suite of healthcare data integration solutions. The company is committed to excellence through its award-winning, 24×7 support for customers and partners in more than 80 countries. Privately held and headquartered in Cambridge, Massachusetts, InterSystems has 25 offices worldwide. For more information, please visit InterSystems.com.