Job Details
Qualifications
- Analytics
- MailChimp
- Marketing
- Multichannel marketing
Job Description
Overview
Mailchimp is a leading marketing platform for small businesses. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaign, CRM, and analytics tools.
We are looking for a Senior Manager, Partner Program & Marketing who will lead the success of the Mailchimp Partner Program through acquisition and growth strategies. This person will develop a deep understanding of our agency, freelancer, and technology partners and identify opportunities to serve them better.
What you'll bring
10+ years of marketing experience, preferably in partnerships or loyalty programs
You love being a team player, with experience bringing together diverse views across marketing, product, design, and engineering teams
You have a successful track record of designing go-to-market strategies that are both creative and extremely successful in driving adoption
You have experience leading teams, yet are comfortable operating within a lean environment where cross-team collaboration is essential to success
You have a proven track record of shaping product and/or website roadmaps and user experiences through deep consumer understanding, actionable insights and sound recommendations
You have prior experience working with digital agencies or freelancers and understand their unique challenges
You are an experienced marketer that understands how to use the full marketing toolkit, yet has a high degree of comfort with digital marketing tactics and tools
You have a deep understanding of effective training methodologies, processes, metrics and tools
Requires occasional travel (~10%) for in-person meetings or events.
Bonus points for Mailchimp product experience; willingness to learn necessary
Bonus points for working with events or Event Marketing teams
Bonus points for analytics experience
How you will lead
Own the holistic Mailchimp & Co marketing strategy and collaborate with cross-functional teams to optimize the partner experience
Define compelling positioning and messaging to acquire and retain partners in the program
Develop go-to-market strategies targeted prospective and current partners, from ideation to reporting and optimization
Manage a team of SMEs focused on program acquisition, tiering up partners and executing go-to-market plans
Work with cross-functional internal and external collaborators to shape the future of the partner program
Develop and lead the communications calendar promoting Mailchimp & Co, including across campaigns, content, social media, events, public relations, the website and more
Measure and report on the effectiveness of your plans and their influence on driving Partner adoption