Job Details
Qualifications
- Bachelor's degree
- Digital marketing
- Facebook Advertising
- Google Ads
- Lead generation
- Leadership
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
Job Description
Strategies, a leading business coaching and training company for the professional beauty industry, seeks a dynamic and motivated Marketing Manager to join our team.
As Marketing Manager, you will be instrumental in driving our digital marketing initiatives, and most importantly, generating leads for coaching services, and promoting our educational events.
We are looking for someone with a deep understanding of modern digital marketing strategies and a keen eye for capturing the attention of success-driven salon, spa, and medspa owners. This position requires a proactive individual who can think creatively, analyze market trends, and implement effective marketing campaigns across various digital platforms.
You must also be a team player who thrives on working in a fun, fast-paced environment with a small team that is equally passionate about laughing and lifting each other up as we are about pushing the company forward.
If you are a rock-star marketer with a knack for creating engaging content and generating tangible results, we would love to hear from you.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies to generate leads for coaching services and educational events.
- Nurture leads through strategic email marketing campaigns and other lead-nurturing tactics.
- Write compelling copy for marketing materials, website content, email campaigns, and social media posts.
- Implement content marketing initiatives to establish Strategies as a thought leader in the beauty industry.
- Manage and optimize paid digital advertising campaigns on platforms such as Google Ads, Facebook Ads, and Instagram Ads.
- Collaborate with the sales and education team to align marketing efforts with sales goals and support lead conversion.
- Monitor and analyze marketing campaign performance, track key metrics, and provide actionable insights for continuous improvement.
- Manage the company's online presence, including website updates, SEO optimization, and social media engagement.
- Coordinate promotional activities for coaching memberships and in-person and online training events.
- Stay current with industry trends and emerging marketing strategies to ensure our company remains at the forefront of digital marketing practices.
Skills and Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field (or equivalent work experience).
- 3-5 years experience in digital marketing, lead generation, and campaign management.
- Exceptional copywriting skills with the ability to craft engaging and persuasive content.
- Proficiency in utilizing various digital marketing platforms and tools, including email marketing software, marketing automation systems, and analytics platforms.
- Strong understanding of SEO principles, keyword research, and content optimization.
- Experience managing paid digital advertising campaigns on platforms such as Google Ads, Facebook Ads, and Instagram Ads.
- Familiarity with content marketing strategies, social media management, and community engagement.
- Proficiency in Instagram, TikTok, and Facebook.
- Analytical mindset with the ability to track and interpret marketing metrics to drive data-backed decisions.
- Excellent project management skills with the ability to multitask and meet deadlines in a fast-paced environment.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- Experience in the salon/spa industry is not required, but it would be a huge plus.
- Ping-pong skills are highly encouraged!
This is a full-time position. Hours are 8:30am - 5:00pm Eastern, Monday through Friday. Preference will be given to candidates who can work in-person at our Old Lyme corporate office.
Please DO NOT apply if you are a marketing agency or freelancer that cannot devote full-time hours to the position.
To apply, please submit your resume through Indeed only. Feel free to include links to a portfolio showcasing your past marketing campaigns and copywriting samples.
About Strategies
Strategies, founded in 1993, is a leading business coaching and training company catering to the beauty industry. Our target market includes owners of employee-based salons, spas, medspas, barbershops, or lash studios. Our mission is to empower salon owners to achieve sustained growth, profitability, and success through comprehensive coaching programs and training resources. With a national team of Certified Strategies Coaches, we work closely with owners to enhance their financial literacy, implement efficient systems, improve team culture, and develop strong leadership skills. We host multiple training events each month, both online and in-person, at our Business Academy in Old Lyme, CT.
Job Type: Full-time
Pay: $64,995.00 - $84,495.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
- Weekends as needed
Ability to commute/relocate:
- Old Lyme, CT 06371: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Have you read the full description of this position, and if so, what experience or skills do you feel qualifies you for the position?
Work Location: In person