Job Details
Qualifications
- Bachelor's degree
- Communication skills
- Marketing
- Project management
- Social media management
- Writing skills
Job Description
Posting Details
Posting Details
Position Number: 128193
Title: Program Manager
Functional Title: Program Manager of Alumni Communications
Category Status: 33-Exempt Regular
Applicant Search Category: Staff
University Authorized FTE: 100.0
Unit: BMGT-Dean-Office of Communications
Campus/College Information:
Founded in 1856, University of Maryland, College Park is the state’s flagship institution. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nation’s legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation’s capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.
Background Checks
Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify you from employment.
Position Summary/Purpose of Position:
The Program Manager of Alumni Communications is a leader in the Office of Marketing Communications who is responsible for ensuring high-quality, brand-consistent marketing communications campaigns that engage the Smith School’s 66,000+ living alumni— with the goal of understanding alumni, strengthening pride and awareness, facilitating ways to grow and sustain the base of alumni engaging with the school, and transforming them into potential volunteers and donors. Reporting to the Assistant Dean, the director helps plan, execute, and evaluate a comprehensive marketing communications strategy and implements demographic-driven communications from the school to its alumni. The director will have strong writing and editing skills, interpersonal skills, presentation skills, and knowledge of marketing; proficiency with content management and social media tools, and the ability to manage multiple and competing priorities in a dynamic environment.
This position works collaboratively with members of the Office of Marketing Communications team to ensure consistency of message and promote the overall institutional goals related to communications; the Office of Experiential Learning, to ensure alignment with engagement goals; and with the Smith School Office of Development and Alumni Relations and Office of University Relations to ensure messaging is aligned with the university and school’s engagement and philanthropic goals.
Minimum Qualifications:Education:
Bachelor’s degree in English, marketing, journalism, communications or related field.
Experience:
7 – 9 years of marketing, communications, journalism, alumni relations or development.
Except for qualifications established by law, additional related experience and formal education in which one has gained the knowledge, skills, and abilities required for full performance of the work of the job class may be substituted for the education or experience requirement on a year-for-year basis with 30 college credits being equivalent to one year of experience.
Knowledge, Skills, and Experience:
Demonstrated success producing effective alumni relations and engagement communications.
Inventive, warm and compelling copywriting skills.
Excellent oral and written communications skills.
Working knowledge of major social media platforms (Twitter, Facebook, LinkedIn, Instagram, TikTok).
Excellent project management skills.
Ability to manage multiple projects and stay organized.
Outstanding interpersonal communication skills.
Ability to communicate effectively with all constituents within a highly diverse university environment.
Ability to work quickly and meet deadlines.
Ability to take initiative, solve problems and deliver results without close supervision
Preferences:Additional Certifications:Additional Information:
Job Risks Not Applicable to This Position
Physical Demands
Ability to lift ten lbs
Posting Date: 03/29/2023
Closing Date:
Open Until Filled Yes
Best Consideration Date 04/12/2023
Diversity Statement:
The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.