Job Details
Qualifications
- Communication skills
- Google Suite
- High school diploma or GED
- Intellectual property law
- Marketing
- Web design
Benefits
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Referral program
Job Description
AIC ROOFING & CONSTRUCTION INC. 412 Spring St. Lexington KY, 40508
JOB POSTING FOR MARKETING COORDINATOR
COMPANY OVERVIEW
AIC Roofing & Construction is a locally-owned and well established roofing company serving the Lexington,
Louisville and Richmond area. Our services offered are roofing, siding and gutters. We have thousands of satisfied customers, and an excellent reputation on Angie's List, BBB, and Google. We are looking to add a new member to our team that takes customer service and quality work as serious as we do.
POSITION OVERVIEW
The Marketing Coordinator is the team member that is directly responsible for the growth of our brand image and the successful generation of high quality leads, referrals, repeat business.
GENERAL INFORMATION ABOUT THE POSITION
TITLE
MARKETING COORDINATOR
LOCATION
412 Spring Street
PAY SUMMARY
$45,000 - $55,000
JOB TYPE
Full Time
SCHEDULE
Monday to Friday
BENEFITS - SUMMARY
PAID TIME OFF
PAID HOLIDAYS
HEALTH INSURANCE
401(K) WITH COMPANY MATCH
ACCESS TO FAMILY HEALTH INSURANCE
ACCESS TO DENTAL AND VISION INSURANCE
ACCESS TO SUPPLEMENTAL INSURANCE
DELIVERABLES WITH ACTIONS (ROLES)
Role #1) Lead, Manage and Hold Accountable
- Provide third party Marketing Agencies and Vendor Partners such as Drone Operators, Blog Writers, Social
Media Operators etc with clear direction.
- Ensure that all third parties have all the resources, training, teachnology, time and attention they need to excel.
- Hold third parties accountable by keeping expectations clear, communicating well and maintaining the right meeting pulse.
Role #2) Ensure that AIC's Brand Image is Strong and Growing
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AIC ROOFING & CONSTRUCTION INC. 412 Spring St. Lexington KY, 40508
JOB POSTING FOR MARKETING COORDINATOR
- Oversee the program to generate and present great reviews.
- Oversee the program to generate and present great testimonials.
- Ensure an active and strong Social Media presence on Facebook, Instagram, Twitter and LinkedIn.
- Ensure an active and strong Online Presence on You Tube (Drones, Testimonials, Info), Blogs, AIC Website,
Thumbnails, Custom PDF's.
Role #3) Written and Visual Content Creation
Oversee the content creation for AIC's blogs, website, social media pages, thumbnails, shorts, Youtube videos, drone videos, testimonials, print ads and more.
- Review and impliment content strategy that is aligned with overall marketing objectives keeping AIC's target audience, key message and goals for the content at the forefront.
- Plan the content calendar, identifying topics, formats and distribution channels for each piece of content to ensure steady presence.
- Oversee and generate written content such as blog posts, articles, social media updates, email newsletters, and website copy. Review and edit content for grammer, clarity, consistency and adherance to Brand Manual.
Ensure that content adheres to legal and regulatory requirements, copyright guidelines, and industry standards.
Monitor for any potential risks or issues related to content usage or intellectual property.
- Oversee and assist with the generation and editing of visual content including images, infographics, videos and presentations.
Role #4) Oversee Referral and Repeat Customer Program
- Coordinate video recording of testimonials with customer and AIC's videographer.
- Assist with tracking referral program's effectiveness.
- Administer AIC's customer retension campaign through the gfour relationship.
Role #5) Assist With Advertising Campaign Execution and Followup
- Assist with the coordination and tasks required for current or upcoming advertising campaigns.
- Assist with monitoring performance of all digital / print / OTA / Shows & Events campaigns with respect to cost per lead and Close % and other performance metrics, such as website traffic, engagement rates, conversion rates, and social media metrics.
- Assist with any follow-up coordination or tasks required following an advertising campaign.
QUALIFICATIONS
PHYSICAL PRESENCE IN THE OFFICE REQUIRED DURING OFFICE HOURS
HIGHSCHOOL DIPLOMA / GED
PERMISSION TO WORK IN THE US
FAMILIARITY WITH: CRM's, Google Suite, Social Media Software & Apps, SEO / SEM, Online Review
Platforms, Print Media, OTA Media, Website Design
EXCELLENT COMMUNICATION SKILLS: You will constantly be working with customers, the Subcontractor crew, suppliers and other AIC team members.
DRUG FREE: You must be drug free and willing to undergo a drug test upon joining and random drug testing as instituted.
WILLING TO WORK OVERTIME AS REQUIRED: You may be required to work some evenings and on weekends if necessary during busy months.
WILLING TO TRAVEL AS REQUIRED: We have offices in Lexington, Louisville and Richmond and may need to travel for conventions etc.
MARKETING EXPERIENCE: 2 Years (Preferred)
REQUIRED TRAITS
DEPENDABLE:
Marketing Coordinators do what they say they will do, honor their commitments and are always on time.
RELENTLESS
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AIC ROOFING & CONSTRUCTION INC. 412 Spring St. Lexington KY, 40508
JOB POSTING FOR MARKETING COORDINATOR
Marketing Coordinators bring unyielding positive energy to the job every day.
INNOVATIVE:
Marketing Coordinators are growth oriented, open to critique and always looking to improve.
VIRTUOUS
Marketing Coordinators are honest, loyal and respect their customers and their coworkers.
EXCELLENT
Marketing Coordinators deliver extraordinary results through teamwork, dedication and attention to detail.
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Job Type: Full-time
Pay: $45,000.00 - $55,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
Ability to commute/relocate:
- Lexington, KY 40508: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 1 year (Preferred)
Work Location: In person