Job Details
Qualifications
- Bachelor's degree
- Driver's License
- Management
- Marketing
- Microsoft Office
- Strategic planning
Job Description
POSITION PURPOSE:
The Manager, Local Store Marketing, is responsible for leading the company's local store marketing strategy in developing and executing marketing campaigns that drive traffic and sales to our local stores and new store openings. This position will work closely with cross-functional teams to develop and implement marketing strategies, track and measure results, and drive improvement.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Develop and execute marketing campaigns for local stores.
Act with independence and discretion in setting quarterly and annual objectives and priorities for local restaurant marketing, developing plans to meet established sales, loyalty and other goals.
Lead restaurant refresh program, including serving as the subject matter expert for all designated market areas (DMAs) when partnering with company and franchisee leadership to develop local marketing strategies for restaurant remodels that positively impact sales.
Project manage all new restaurant opening marketing initiatives, including the development and implementation of community engagement activities, grand opening plans, and partnering with operations and training teams to ensure marketing strategies align with operations excellence.
Project manage all new restaurant opening marketing initiatives, including the development and implementation of community engagement activities, grand opening plans, and partnering with ops and training to ensure marketing strategies align with ops excellence.
Lead restaurant merchandising, from sourcing, budgeting, and delivery of products that create enthusiasm and brand awareness.
Lead analysis on efficacy of local marketing strategies.
Develop strategies for improvement based on campaign results.
Other activities, duties or responsibilities that are assigned by your supervisor.
QUALIFICATIONS – EDUCATION, EXPERIENCE, LICENSE/CERTIFICATIONS:
To perform this job successfully, an individual must be able to satisfactorily perform the essential functions of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job. The requirements listed below are representative of the education and/or experience required.
Education/Work Experience:
Bachelor’s degree required. A minimum of five or more years of marketing, traditional and non-traditional brand management, or strategy planning experience. QSR or related industry experience is a plus.
License/Certifications:
Possess and maintain a valid driver’s license.
Knowledge, Skills, and Abilities:
Demonstrated experience implementing executing, driving, and measuring results across all marketing channels.
Experience leading the relationship with Advertising, Media, and/or Public Relations agencies and other vendor relationships.
Gathers and analyzes all relevant information before making decisions.
Ability to actively support and participate in marketing strategy and function.
Ability to read, write, and interpret complex reports, documents, and correspondence.
Ability to effectively communicate with internal and external business partners.
Ability to prioritize and plan work assignments and work under pressure of frequent and tight deadlines.
High level of proficiency with technology including Microsoft Office Suite applications, customized database applications, and internet research tools.
Adept at managing and prioritizing competing time sensitive requests while working well in a team atmosphere that may be under pressure.
Ability to exercise independent judgment on matters of significance to the company.