Job Details
Qualifications
- Bachelor's degree
- Marketing
- Medicare
- Resident's rights
Benefits
- Dental insurance
- Employee assistance program
- Health insurance
- Paid time off
- Vision insurance
Job Description
This position is responsible for organizing and managing the marketing department and for the overall marketing functions at the Community. Within the scope of responsibilities is advertising, public relations, internal and external training programs, processing of resident applications, sales related occupancy, and marketing and fund raising events that involve the greater community. Participates with the community leadership team to promote the mission to provide senior services that are guided by Christian values. The employee values the Community as the residents’ home and works to create attributes of home and models person centered care.
Overall Essential Functions of the Position:
Comprehends the duties and responsibilities of the position.
Carries out the duties and responsibilities of the position in a professional manner.
Adapts to changes in the work place with ease.
Meets the needs of the work schedule (promptness, attendance), unless otherwise excused, and makes appropriate use of time while at work. Demonstrates flexibility to meet the demands of job duties when special events, prospect tours or other tasks require a schedule that is outside typical business hours.
Follows established safety protocols as appropriate for position and/or location.
Customer Service duties are exhibited through promptness, accuracy, empathy, clarity, tone and appropriateness with non-PMMA staff (i.e., residents, resident families, outside community, vendors, etc.).
Communication duties are exhibited through promptness, accuracy, empathy, clarity, tone and appropriateness with PMMA staff.
Provides and initiates creative, practical problem solving recommendations and/or takes the initiative to appropriately meet the goals or expectations at hand.
Lends support to the Executive Director as a key member of the leadership team for the community.
Appropriately uses property, supplies and productivity during work time.
Represents and demonstrates the PMMA mission while carrying out job duties.
Attends training and or development programs as appropriate to meet or enhance skill set within the discipline of sales and marketing as it relates to the senior living industry.
Performs additional duties as reasonably assigned.
Essential Duties and Responsibilities of the Position:
Plans, implements, evaluates, and directs the marketing programs of the Community.
Keeps up to date on Medicare/Medicaid program, private insurance and other financial assistance programs available to the resident and provides information to prospective residents/families.
Maintains good working relationships with the medical profession and other health related organizations as well as other community referral sources.
Meets regularly with the Executive Director concerning the marketing programs and to adjust marketing approaches as needed.
Represents the company to the greater community. Participates in the community at large to establish marketing opportunities.
Keeps up to date on business trends in senior living and on the local senior living market.
Tracks and evaluates marketing activities and their results. Maintains and works a contact/prospective resident list using the REPS software system.
Provides tours of the Community to prospective residents and their families.
Meets with prospective residents and/or resident families to explain services.
Coordinates marketing activities with other departments as necessary.
Evaluates applications for appropriate admission (placement) and to ascertain that applicant meets financial qualifications.
Provides required information to new residents to ensure a quality admission experience (resident rights, handbooks, etc.).
Secures and maintains publicity releases as needed for external use of resident information.
Supports nursing assessments for prospective admission to healthcare or assisted living.
Develops and delivers orientation and in-service training on the topics of customer service and marketing as directed or requested by the Executive Director.
Prepares the marketing budget for approval by the Executive Director. Maintains records of departmental expenditures as required and makes adjustments in order to conform to budget.
Protects the residents and PMMA by not disclosing or using resident health, or financial information for any purpose other than treatment for the resident, payment and operations.
Values and respects the choices and preferences of residents and works to create attributes of home to fulfill the mission of the organization.
Upholds resident rights and confidentiality at all times. Creates and supports a physical environment which is accessible and supports privacy, independence and comfort.
Requirements of Position:
(All are required unless otherwise noted.)
Education, Experience and/or Training (i.e., License, Certificate and/or Registration):
- Bachelor’s Degree in marketing, advertising, or communications desired.
- Two (2) years’ experience in marketing, sales, or related field desired.
Special Knowledge:
- Understanding of payer sources such as Medicare and Medicaid.
Skills and Abilities:
- Must be able to read, write, speak and understand the English language.
- Must possess the ability to make independent decisions when circumstances warrant such action.
- Must function independently, demonstrating flexibility, personal integrity and the ability to work effectively with the residents, staff, visitors and support agencies.
- Must be able to plan, organize, develop, implement and interpret the programs, goals, objectives, policies and procedures, etc., that are necessary for providing quality care.
- Must have patience, positive disposition and enthusiasm, as well as the willingness to handle difficult situations.
- Must not pose a direct threat to the health or safety of other individuals in the workplace.
Physical or Mental Demands:
- This position is classified as Sedentary Work for physical exertion requirements. Sedentary work involves lifting no more than 10 pounds at a time and occasional lifting and carrying articles like files, ledgers, and small tools. Although a sedentary job is defined as one which involves sitting, a certain amount of walking and standing is often necessary in carrying out job duties.
- Periods of prolonged sitting, standing, bending, stooping, squatting, reaching above, at or below shoulder level, kneeling, crouching and twisting may occur.
- Must meet the general health requirements set forth by the policies of this Community that may include a medical and physical examination.
- May be necessary to assist in the evacuation of residents during emergency situations.
- Moves intermittently during working shift.
- Is subject to frequent interruptions.
Working Environment:
- Works beyond normal working shift, and/or subject to call back, when necessary and in other positions, temporarily, when needed.
- Is subject to injury from falls, burns from equipment, odors, etc., throughout the work shift.
- Is subject to exposure to dust, disinfectants, chemicals and other air contaminants.
- May be exposed to illnesses and diseases, including Tb and the AIDS and hepatitis B viruses.
Risk Exposure to Blood/Body Fluids:
It is highly unlikely that while performing the essential functions of this position you will be exposed to blood or body fluids.
Job Type: Full-time
Pay: From $48,000.00 per year
Benefits:
- Dental insurance
- Employee assistance program
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Supplemental pay types:
- Commission pay
Ability to commute/relocate:
- Arkansas City, KS 67005: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 1 year (Preferred)
Work Location: In person