Job Details
Qualifications
- Analysis skills
- Bachelor's degree
- Communication skills
- Marketing automation
- Pardot
- Project management
Job Description
Salary: $63,000- $74,000
Location: In office Scottsdale, AZ
About Peerlogic
About Peerlogic:
Peerlogic is the leading provider of conversational AI in the dental space. We thrive on innovating at the intersection of data, technology, and human ingenuity. Our team is passionately curious, resolute in our efforts (grit), accountable to ourselves and our clients, and enthusiastic about delivering transformative solutions that redefine dental industry standards. To learn more about us, visit https://www.peerlogic.com/about-peerlogic/
Position Summary
We are seeking an experienced Marketing Automation Specialist to join our dynamic and fast-paced marketing team. This role will be pivotal in leveraging marketing automation platforms to drive customer acquisition, retention, and engagement.
Key Responsibilities
Design, implement, and manage marketing automation programs using Salesforce Pardot.
Develop and maintain automation workflows, lead scoring models, and lead nurturing campaigns.
Analyze campaign performance and customer engagement metrics to provide insights and recommendations for optimization.
Regularly perform database segmentation to deliver targeted marketing campaigns.
Work closely with the product and sales teams to align on strategic objectives and deliver on set KPIs.
Conduct A/B testing on automated marketing campaigns to maximize results.
Ensure all platforms within the marketing technology stack are integrated and data is accurate and updated.
Qualifications
Bachelor's degree in Marketing, Business, or a related field.
Minimum of 3-5 years of experience in marketing automation.
Experience with Salesforce Pardot is a must (certification preferred).
Strong analytical skills and proficiency in using data analysis tools.
Knowledge of email marketing best practices, GDPR, and other relevant regulations.
Excellent communication and project management skills.
What We Offer
A competitive salary and an excellent benefits package.
An open, collaborative, and inclusive work environment.
Opportunities for personal and professional development.
The chance to be part of a rapidly growing tech company.
At Peerlogic, we are committed to fostering an inclusive, accessible environment, where all employees feel valued, respected, and supported. We are an equal-opportunity employer and welcome applicants of all backgrounds, experiences, and perspectives.
To apply for this position, please send your resume and a cover letter detailing your experience with marketing automation to careers@peerlogic.com.
Application Deadline: August 15, 2023
Job Type: Full-Time
Location: Scottsdale, AZ, or Toronto, Ontario.
We appreciate all your interest in this position. However, only those candidates selected for an interview will be contacted. Thank you for considering a career at Peerlogic.
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