Job Details
Qualifications
- Bachelor's degree
- Digital marketing
- Marketing
- Merchandising
- Project management
- Shell Scripting
Benefits
- 401(k) matching
- Dental insurance
- Disability insurance
- Health insurance
- Health savings account
Job Description
Who We Are
Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we've been in the trenches. Over the last 9 years, we've dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we've innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we've had parents' backs as they navigate the parts of parenthood you don't usually see on the 'gram with honest and raw messaging to provide the answers to questions they didn't even know they had. And, we're just getting started.
How You Will Make an Impact
Frida is looking for a Director of Marketing Execution to join our Marketing Team and efficiently plan and prioritize deliverables and resources between all Frida brands in the US and global markets while working across multiple projects. The ideal candidate will manage internal timelines, vendor communication, budgets, assets and scopes, while working closely with cross-functional teams to develop and execute marketing initiatives. The ideal candidate is driven, has an eye to maintain brand standards, is able to make decisions and can solve problems in a dynamic, fast-paced environment. Responsibilities to include:
Develop & manage Frida marketing & design processes to ensure all projects run on time and on budget
Manage cross functional processes between marketing and project management, product development, packaging, legal and compliance
Plan, develop, and manage yearly project calendars and schedules to meet requested launch timelines
Develop, manage, update and track against project timelines/milestones, while regularly communicating any timeline changes to Brand, Creative, Project Management and cross functional teams
Intake and review all creative briefs for accuracy prior to creative kick off, flagging issues and updates as needed
Oversee all marketing projects for Frida across all brands. Oversee Global marketing requests and internal projects across Frida as needed. Assist with print production projects as needed
Proactively identify project conflicts and risks and provide resolutions to ensure projects are running smoothly at all times
Coordinate and manage large scale packaging and campaign initiatives
Plan, schedule and manage meetings with executive leadership, both creative and marketing. Meetings to include project status meetings, creative reviews, kickoffs across brands, and more
Capture feedback during reviews. Ensure all feedback is thorough, accurate and actionable prior to sharing with creative teams.
Responsible for routing all assets for review between creative teams and requesters by review date. Review all assets for accuracy and deliver final assets, creating trackers as needed
Develop and maintain resource allocation across internal creative team as well as external freelancers. Monitor workload and reprioritize work as needed based on business justifications
Manage relationships with agencies and freelance copywriters
Work with Brand teams on retail marketing executions including retailer-specific advertising efforts
Work with external production (including photography, video and copywriting) to manage timelines, deliverables, on-boarding and payment.
Maintain and organize all files and assets internally on G-Drive/Brandfolder
Own Asana experience and process throughout each project. Work with each department to ensure tasks are moved, notes and feedback are added, assets are uploaded as needed
Train new marketing team members on Asana, G-Drive and marketing processes as needed
Lead team of Marketing Execution Managers, ensuring high standards are maintained across all projects. Guide the team through issues and provide mentorship as needed.
Other projects as assigned
What You Will Need
Bachelor's Degree in Marketing, Business, or related field
8+ years of project management experience in an agency or an integrated marketing setting; creative agency or marketing CPG experience, a plus
Proven ability to manage project budget, scope, resourcing, deliver on time and on budget
Strong multi-tasker, able to juggle multiple campaigns at once all while tracking milestones, resource performance and account needs
Knowledge of in-store merchandising and retailer-specific advertising
Knowledge of project management tools (Trello and Asana a plus)
Meticulous attention to detail and organizational skills
Ability to be flexible and highly adaptive in a fast-paced environment
Ability to navigate ambiguous situations and proactively identify issues/obstacles and effectively create solutions
Excellent verbal and written interpersonal skills and the ability to communicate clearly and effectively
Experience in social/digital marketing and content production timelines and process
A self-starter with an ability to complete tasks both independently and collaboratively as part of a team
Who You Will Work With
Frida is an organization that values collaboration and community. As the Marketing Execution Manager, you will work closely with Marketing Activation & Strategy, Creative, Digital, Project Management, and Brand Management teams.
Why You Will Love Working at Frida
Robust health benefits including:
Comprehensive medical, vision, and dental plans
Employer paid life insurance
Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
FSA & HSA
401k matching up to 4% with immediate vesting
Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater
Flexible paid pregnancy and parental leave
Weekly wellness programming including manicures & pedicures, massages, and carwashes
Dog friendly office - feel free to bring your best buddy with you to work!
Learning & development opportunities for professional and personal growth
Company-wide events & outings- we know how to throw a party! Team engagement is at the epicenter of our culture, whether it's getting together for our annual Fam Jam bash or giving back to our community through a day of service
Exclusive employee product discounts
Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy