Job Details
Qualifications
- Analysis skills
- Bachelor's degree
- Digital marketing
- Marketing
- Sales
- Social media management
Job Description
An exciting opportunity for an ambitious, highly creative, and resourceful individual to join the acclaimed hospitality team at Apicii. The Marketing professional will execute all aspects of marketing to drive food, beverage and private event sales at multiple restaurants, bars, membership clubs and event spaces across the United States. To this effect, the position will partner with ownership, operating and sales teams, hotel and property management teams, as well as public relations and creative agencies, to execute plans, optimize programs, and report on results.
On occasion the Marketing professional will travel to Apicii sites to ensure proper execution of marketing plans; the frequency and duration of site visits will be determined on a case-by-case basis. In addition, the Marketing professional will conduct periodic market research trips across the country, and provide ground support for restaurant openings in the region and across the country.
Tasks and Responsibilities
Follow industry trends; conduct periodic market research trips in cities across the United States and document key findings.
Develop a solid understanding of front and back of house operations and event sales.
Develop and manage the marketing calendar, including holidays, events, activations and
evergreen programming.
Collaborate on the development and menus, programs and activations; support the
execution of programs and events at individual outlets.
Develop and manage holistic promotion plans including but not limited to PR, digital,
social media, advertising, print, grass roots outreach and partnerships.
Write compelling copy for all campaigns; edit menus.
Manage creative development
Oversee graphic designers, photographers
Take mobile photos and videos as needed
Develop and edit template-based marketing materials as needed
Manage digital content development and distribution including but not limited to
websites, online listings and email.
Collaborate with the Director of Social Media on the development and distribution of
content across social media platforms, as well as community engagement and influencer
relations.
Oversee the production and distribution of all print materials, including menus.
Liaise and provide content to PR and social media agencies.
Report on the performance of all campaigns and overall strategy.
Oversee reputation management, including the timely response to all online feedback.
Report on consumer insights. Work with operations to enhance operations based on actionable insights.
Participate in meetings with the Marketing Department and local management teams.
Travel to regional sites as needed to ensure proper execution of all marketing plans; thefrequency and duration of sites visits will be determined on a case-by-case basis.
Provide ground support during regional and national openings; duration of site visits to
be determined on a case-by-case basis.
Qualifications
At least a bachelor’s degree and 5+ year’s experience in restaurant marketing.
Ability to work in a fast-paced environment.
Proven ability to manage multiple projects.
Must be able to work with limited supervision.
Experience collaborating with restaurant service, culinary and sales teams.
Experience managing creative partners: PR and social media agencies, graphic
designers, and photographers.
Excellent organizational and time management skills.
Exceptional verbal and copywriting skills.
A keen eye for compelling visuals.
Fluency in restaurant performance metrics; ability to report on and use metrics to drive
campaigns.
Experience developing and managing successful restaurant, bar, and hospitality
campaigns.
Ability to create and manage digital content:
Website
Digital listings
Email
Ability to oversee and collaborate on social media content, community engagement and influencer relations:
Instagram
Facebook
Other
A foundational understanding of paid digital marketing.
Experience with consumer insight analysis and online reputation management.
Working knowledge of InDesign; ability to edit menus and templates.
Interest and ability to travel for business, should it be required.
Passion for food, beverage, and hospitality.
Our Ideal Candidate
Thrives in a startup environment
Resourceful
Independent
Problem solver
Solution provider
Creative thinker
Positive attitude
Nimble
Flexible