Job Details
Qualifications
- Bachelor of Science
- Bachelor's degree
- CSS
- Communication skills
- Digital marketing
- Master's degree
- Media buying
- Social media management
Benefits
- 401(k)
- Health insurance
- Paid time off
Job Description
Digital Marketing Manger
Job Description
THE MITCHELLS agency has a great opportunity for a smart, hard-working, dynamic, creative, and organized individual as a Digital Marketing Manager at our fast-growing firm. Ideal candidates will have the drive to develop and lead digital marketing campaigns. Our clients will need your counsel in the areas of digital strategy including SEO/SEM, social media, CRM, email marketing, and digital ad campaigns.
Excellent strategic thinking and the ability to multitask are ideal characteristics. This is a leadership role with significant autonomy and growth potential.
The Digital Marketing Manager will develop, implement, and track digital marketing campaigns across all digital channels.
Essential Duties and Responsibilities:
- Document and scope out agency’s digital products and services to identify opportunities for growth
- Work with Director of Web Technology to help execute agency’s digital strategy while supporting overall agency business plan
- Collaborate with internal teams to optimize user experience across disciplines – creative, media, public relations, etc.
- Manage, cultivate, and mentor digital team
- Help strategize, design, and support new business efforts
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Develop and execute innovative online media and marketing programs which integrate cross channel to deliver measurable results for clients
- Plan and execute all SEO/SEM
- Drive social media strategy across all platforms – organic and paid
- Choreograph all CRM and email marketing strategies
- Oversee the implementation of a cohesive content marketing strategy across communication channels
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
- Measure and report performance of all digital marketing campaigns and assess against goals
- Identify trends/insights to optimize investment spend and campaign performance
Required Qualifications
- BS/MS degree in marketing or a related field
- 3-5 years of digital marketing experience
- Strong experience in multiple industries, QSR and retail are a plus
- Agency experience with a “big picture” mentality
- Demonstrable experience leading and managing SEO/SEM, social media, CRM, email marketing, and digital ad campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Familiarity with HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent written and verbal communication skills
- Creative / editorial copywriting experience a plus
- Forward-thinking and highly collaborative
- Familiarity with digital media, and analytics platforms (e.g., Google Analytics, Sprout
Social, MailChimp, SEMRush)
- Experience managing digital production including agency production team resources
- Digital media buying and implementation experience including social media
- Ability to succeed in fast-paced large, corporate environment with many cross functional partners
Job Type: Full-time
Pay: $60,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
Ability to commute/relocate:
- Tallahassee, FL 32308: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 3 years (Required)
Work Location: In person