Job Details
Qualifications
- Adobe Premiere
- Bachelor's degree
- Interviewing
- Microsoft Excel
- Microsoft Powerpoint
- Social listening
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
Job Description
Job Description
The Wintergreen Marketing team is looking for a talented Social Media Manager with experience in digital marketing and content development to coordinate social activities across our Winergreen, Christmas Lights, Etc, and Yard Envy online retail brands. Wintergreen sells very visual lighting products used and seen by millions of people annually and this role will be at the forefront of creating social content that connects with people and that creates a one-of-a-kind ecosystem for lighting enthusiasts across the U.S.
Wintergreen is an online retail company based in Alpharetta, GA. with more than two thousand lighting products sold throughout the U.S. Our products focus on outdoor seasonal lighting, holiday lighting, commercial lighting and lights used for decorative events. We sell a lot of lights that are used for small displays only seen by a few, to very large commercial displays seen by millions. Our products are used in highly visual ways that make people smile. We love that and it’s one of the things that makes this type of job so unique. If you’ve got skills you want to share and expand, we’re looking for a talented Social Media Manager to help us create the future.
Job Title
Social Media Manager
Job Summary
This role is responsible for:
- Coordination of day-to-day social media activities across multiple channels
- Managing platforms including: Facebook, Instagram, Pinterest, Twitter, TikTok and YouTube
- Working with social influencers, bloggers and trade media
- Working with customers in the creation of original content
- Creating short and long form written content for social and blogs
- Creating visual content with video, photography and graphic design
- Coordinating social advertising and sponsored content opportunities
- Coordinating social e-commerce integration opportunities
- Conducting market research and maintaining awareness of social trends
- Develop and maintain a social media publishing calendar
- Develop and maintain a content publishing calendar
- Creation of social campaigns from planning to deployment to reporting
- Growing audience size and encouraging relevant engagement
- Assisting with product brand development and messaging to different audiences
- Developing, analyzing and achieving KPI metrics specific to campaigns or channels
- Promoting friendly customer interaction and supporting the voice of our products and brands
- Developing inventive and creative content that is relevant and that people find value in
Key Job Requirements
Writing, Design, Video and Content Creation
- Strong skills in creative writing for both short and long format content
- Getting hands on with products and product decorating to write from direct experience
- Strong editing skills for grammar, flow and messaging objectives
- Graphic design skills in the creation of social imagery and graphics
- Video production and editing skills in the creation of short format video
- Detailed research skills that include identifying keyword priorities and content formats
- Identifying messaging strategies optimal for different platforms and audiences
Customer Interaction, Media Interaction and Feedback Monitoring
- Highly adept communication skills to engage with customer questions and commentary
- Becoming a trusted, helpful and consistent voice across platforms
- Being a primary contact to evaluate media and influencer opportunities and requests
- Monitoring social feedback, fielding DMs, and engaging on comment boards
- Coordinating customer troubleshooting issues from social to the Customer Service team
- Strong skills in reporting customer feedback that informs other company activities
- Writing content that includes interviewing customers and researching their case studies
- Police the misuse of company products or brands on social by unauthorized users
Trend Research and Planning
- Conduct market research on products and new decorating trends for content
- Conduct market research on new content production techniques
- Regularly analyze platform metrics with timely review and reporting
- Create platform specific KPIs and manage activities to planned KPI goals
- Inform KPI goals on social campaigns and report on key metric trending
- Collect news coverage and media pick up that references our brands
Team, Campaign and Ecommerce Support
- Address social integration opportunities that benefit larger marketing initiatives
- Be involved in hands-on product review, decorating and new product launches
- Looking for opportunities to integrate store level and product level promotions into social
- Identify, optimize and coordinate e-commerce opportunities across social platforms
Product Usage and Decorating
- Develop creative ways to decorate with lighting products for celebrations and events
- Create share worthy product visuals that spark new trends
- Work both independently and with others to use products in the creation of larger scenes for product shoots
- Be able to work on location at photo shoots, to cover events, or to meet with customers; typically this is local travel only
Technical Skill Experience
- Bachelor's Degree in related Marketing or Communications field is a plus
- 5+ years of social media experience across major social platforms is a plus
- Social media reporting and monitoring tools
- Adobe Creative Suite: Photoshop, Premier, Illustrator, Audition, etc.
- Excel for data reporting and analysis; pivot tables
- Microsoft and Google software Word/Docs, PowerPoint/Slides, Excel/Sheets
- Mobile and DSLR camera shooting
- Mobile video and picture editing
- Audio editing
- Visual display decorating experience is a plus
- Event decorating experience is a plus
- Interviewing skills are a plus
Location and Benefits
This job position is physically based in Alpharetta, GA and includes options for flex-time scheduling and remote work scheduling. Wintergreen is an equal opportunity employer and we offer an excellent benefits package, including paid time off, paid holidays, employee healthcare and dental insurance, and an employer-matching 401K program. This position offers a competitive salary based on experience.
When applying, please include links to any portfolio work.
Job Type: Full-time
Pay: $45,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
- Weekend availability
Ability to commute/relocate:
- Alpharetta, GA 30005: Reliably commute or planning to relocate before starting work (Required)
Work Location: In person