Job Details
Qualifications
- Editing
- Mobile applications
- Project planning
- Social listening
- WordPress
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Paid parental leave
- Vision insurance
Job Description
Digital Engagement Strategist Job Description
Organizational Description: Founded in 1994, the National Latina Institute for Reproductive
Justice (Latina Institute) builds Latina/x power to fight for the fundamental human right to
reproductive health, dignity, and justice. We center Latina/x voices, mobilize our
communities, transform the cultural narrative, and drive policy change. We amplify the
grassroots power and thought leadership of Latinas/xs across the country to fuel a larger
reproductive justice movement.
Position Description: The National Latina Institute for Reproductive Justice (Latina
Institute) is seeking a Digital Engagement Strategist to build and guide a comprehensive
digital strategy for the organization to support its intersectional framework, build public
awareness in Latina Institute as an organization, and create an entry point for advocacy
and digital organizing. This includes managing and supervising the day-to-day digital
operations of content creation and assets across various platforms held by the
organization, including e-mail, website and social media.
The Digital Engagement Strategist will work with a diverse group of internal and external
stakeholders to ensure the success of the organization’s digital presence, including our
digital expansion and creation of toolkits and messaging priorities and acquisitions for
advocacy and digital organizing. Candidates should be detail oriented, possess excellent
project planning and management skills while working in a dynamic environment.
Candidates must have prior experience in digital campaigns and a knowledge of
reproductive justice. This is a hybrid/remote role.
Reporting to the Senior Director of Communications and Public Affairs, the Digital
Engagement Strategist will support multiple areas of the organization including digital
strategy, communications, civic engagement, and occasionally, fundraising. This role will
be a critical partner in developing the strategy and managing the implementation of the
organization’s digital activities. They will coordinate and manage day-to-day digital
content strategy and scheduling that impacts email, website content, social media, SMS,
and other internal and external communications.
Location: Hybrid, New York, NY or Washington, D.C. preferred
The Latina Institute operates as a remote organization but requires some roles to be based in
specific locations and/or to operate in a hybrid way. Due to the nature of this role, you must
be able to travel to various locations, including, to work from and participate in in-person
events, meetings, and other activities.
Employee Status: Full Time, Exempt, 40 hours per week
Flexible schedule of Monday - Friday between an 8AM – 6PM EST Window
Travel required - 20% estimate
Responsibilities include (but are not limited to):
- Expand, refine and implement digital engagement strategy for Latina Institute’s
- Plan and implement online advertising to meet specific audience growth goals.
- Work cross-functionally with Latina Institute’s leadership and staff to set strategy for
state handles with our national handles.
- Develop and coordinate a multi-channel digital content strategy. Ensure that our
the Latina Institute at large; speaks to our main target audiences; and is engaging
across digital channels.
- Coordinate and manage the day-to-day for digital content strategy, SMS, email
- Assist with the creation and implementation of national and state
- Identify and execute rapid response digital campaigns and days of action; use the
- Manage outside consultant support for website and digital content generation and
- Develop and maintain relationships with consultants and stakeholders to ensure
- Measure, track, and analyze digital engagement across platforms and adjust strategy
- Set specific digital goals and track progress of
building and leadership development model).
- Analyze and report metrics related to the digital strategy nationally and locally for
- Manage, lead and/or mentor staff/interns/fellows supporting these operations.
- Bi-lingual fluency (Spanish & English)
- Demonstrated commitment to reproductive justice, immigrant women’s rights, Latinx
- A minimum of five years of progressive experience in digital field work, including
electoral campaign.
- Applicable experience and understanding of fundraising, marketing, and grassroots
- A deep understanding of the role digital work plays in modern news cycle-driven
listening and tools to monitor optimization.
- Experience developing and implementing issue driven drip campaigns, and
- Demonstrated experience with CRMs and data mining tools including, EveryAction,
mobile apps for campaign efforts is a plus.
- Excellent writing and copy-editing skills for content and adaptability for email advocacy
- Strong time management, project management and prioritization skills
- Ability to meet tight and shifting deadlines consistently with minimal supervision.
- Collaborative team player who takes (and gives) feedback constructively.
- Ability to develop, nurture and manage professional, respectful, and positive working
a service driven mindset.
- Proven track record of building momentum and increasing results through consistent
- Entrepreneurial mindset, with strong problem-solving and creative thinking skills.
Our comprehensive package of benefits includes:
- Medical, dental, and vision plans
- Vacation, personal, and sick time
- Retirement plan, including employer match
- Paid parental leave
- $1,000 towards professional development
health/vision/dental insurance, 401(k) benefits, vacation, and sick leave.
Application Procedure: Please send your resume and cover letter via e-mail to
humanresources@latinainstitute.org. Please include in the subject line: Applicant – Digital
Engagement Strategist
National Latina Institute for Reproductive Justice is an equal opportunity employer, committed
to inclusive hiring and dedicated to diversity in our work and staff. We do not discriminate in
employment opportunities or practices on the basis of actual or perceived race, color,
religion, national origin, sex (including pregnancy, childbirth or related medical conditions),
age, marital status, sexual orientation, gender identity or expression, veteran status, uniform
service member status, disability or any other characteristic protected by law. Women, people
of color, including bilingual and bicultural individuals, LGBTQ+ persons, and people with
disabilities are encouraged to apply.