Job Details
Qualifications
- Budgeting
- Contracts
- Performance marketing
- Project management
- Scalability
Job Description
FocusKPI is looking for a Field Marketing Manager to join our client, a high-tech SaaS company. As a Field Marketing Manager, you will be a rockstar thought leader around event marketing communications, lead generation, booth awareness and sales tactics, and event demand gen strategy.
Work Location: Remote in the U.S., travel is required
Duration:12 months
Pay Range: $55/hr to $62/hr
Responsibilities:
Field Marketing strategy: Collaborate with sales and marketing teams to develop event strategies for online and offline field marketing events (webinars, third-party trade shows and client's hosted-events) that include input from product business owners, and align with overall GTM sales initiatives, strategy and branding. You know how to think about overall event design that will drive demand gen activity and achieve measurable results. Plus, you can act as the primary stakeholder and strategy driver for all assigned programs.
Event Operations: Operational excellence with managing budgets, internal/external stakeholders, marketing and creative teams, facilities, shipping, booth builds, booth traffic and engagement activities, and other event logistics. You will deliver flawless field event operations including contract negotiation, manage vendor/partner relationships, development/management of all project plans and timelines, all with the goal of demand gen, lead capture, and sales targets in mind.
Digital Programming: One of the key focus areas of this role will be to lead our client's webinar and demo program to scale. This will include day to day operations and coordination, as well as, working alongside cross functional stakeholders to ensure scaleability and success.
Campaign management & lead generation: Execute event programs that obtain new leads, create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships. Strategize, build and execute integrated field campaigns that involve email marketing, and other channels by partnering with the CLM team, performance marketing, and others on the execution. This includes helping drive lead follow-up plans and handling, lead nurturing based on the products and/or solutions messaged at an event, and working with CLM and sales on tracking ROI (return on investment) and metrics at each event.
Event measurement: Create measurement criteria and manage feedback loop with cross-functional teams to continually measure program effectiveness – define and refine event metrics as part of overall GTM sales initiatives and marketing objectives. Collaborate with key internal and external stakeholders to continually refine best practices, and work with CLM and sales on calculating the ROI, ROE (return on experience), and VAR (value above replacement) metrics.
Qualifications:
5+ years of field marketing, event operations, marketing, and demand generation experience (preferably in high tech)
5+ years working with cross-functional teams or stakeholders
Direct experience and ownership of producing various-sized programs and budgets
Project management expertise
Event strategy experience from program goals to show management
Design and management experience of event design in support of incredible attendee event experiences
Cultivate strong relationships with key internal and external partners and display excellent communication skills with all stakeholders
High degree of international project management experience including experience with localization, translation services, VAT etc.
Excellent communication skills
Accept changes with short notice and tolerate frequent interruptions
A strong handle on working with budgets, event contracts, expenses & accounts payable
Superb prioritization skills to individually detect and deliver the most important things first
Ability to effectively delegate work across virtual teams and build strong peer relationships
Ability to multitask and take the lead on several events simultaneously
Willingness to singularly manage all aspects of a program
Excellent eye for detail
Experience from both corporate and event agency (especially with event management and execution)
Microsoft Office/Mac/Google Skills, CRM, Adobe and generally strong presentation skills
Thank you!
FocusKPI Hiring Team
Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.
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