Job Details
Qualifications
- Analysis skills
- Bachelor of Science
- Bachelor's degree
- Communication skills
- Management
- Marketing
- Nielsen
Benefits
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Paid time off
Job Description
Brand Opportunities
Springdale/Fayetteville area
SUMMARY:
Brand Professionals are responsible for management of the business activities for the brand. This role develops long and short-term strategies, marketing plans, new products, packaging, advertising, and sales promotion programs that will achieve corporate profit, volume, and share objectives. The role also directs the activities of advertising agencies.
RESPONSIBILITIES:
- Develop and implement the marketing objectives, strategies, and the long range and annual plans for assigned categories reflecting overall corporate goals
- Develop meaningful consumer positioning for all assigned product lines that creates added value versus competitive, and effectively communicate product advantages to consumers
- Develop brand strategies that create consumer, customer, shopper engagement, and loyalty
- Manage the development and introduction of new products in cooperation with New Business Development group and R&D to provide a full line of differentiated products, each meeting target consumer needs and offering the highest competitive value
- Direct advertising agencies and other suppliers in the development and implementation of marketing strategies and programs, gaining maximum value from MAP expenditures
- Creatively identify opportunity areas for growth by effectively using consumption data, market research and competitive intelligence
- Manage budget and MAP spending for assigned product responsibility
- Monitor performance measurements to ensure sales volume, share, and profit objectives are accomplished - recommends and implements corrective actions
- Act as liaison with all other corporate functions to ensure business initiatives receive necessary focus
- Work hand-in-hand with the sales organization to ensure corporate objectives are met and that our strategies and programs are effectively implemented
REQUIREMENTS:
EDUCATION: BS Degree
EXPERIENCE: 3 years' brand management experience, CPG strongly preferred
- Demonstrated knowledge and understanding of marketing finance including the brand P&L and also budgets
- Demonstrated strength in strategic thinking with a consumer lens
- Proven track record in managing and meeting volume and profit targets through creative marketing of existing lines
- Strong analytical skills
- Experience with syndicated data sources, Nielsen preferred
- Experience with consumer insights and supporting data
- Excellent verbal and written communication skills
SUPERVISORY: May manage a direct report
We are an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
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Job Type: Full-time
Pay: $110,000.00 - $150,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Relocation assistance
- Vision insurance
Schedule:
- 8 hour shift
Supplemental pay types:
- Bonus pay
Work Location: In person