Job Details
Qualifications
- Bachelor's degree
- Content strategy
- Contracts
- Proposal writing
- SEO
- Technical writing
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Tuition reimbursement
Job Description
Unit Description:
Sodexo, has an exciting new opening for a Marketing Writer to join our Digital Content Team. This is a virtual position. The successful candidate will create audience-centric, data-driven, digital-first marketing and sales enablement content that engages audiences and drives results to our Brand and Segments in the North American region, working in close partnership with segment and regional Brand & Communications, digital marketing, and sales functions.
Reporting to the Director, Digital Content, the Marketing Writer will create clear, concise, engaging content aligned with messaging frameworks and channel strategies to shape, explain and position the Sodexo’s and Segment’s value proposition, offers and services. Use audience, channel, and performance data to inform conception and creation of a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, case studies, social/sharables, sales enablement, how-to guides, tip sheets, infographics, scripts, and advertising.
Manage and oversee the full content lifecycle, from ideation, planning and development through web publication, distribution and post-publication maintenance and analysis. In collaboration with integrated marketers, demand generation strategists and channel managers, you will conduct background research (including SEO), draft and edit content optimized for use across a variety of platforms, channels and audiences with a focus on driving audience action to meet marketing goals.
Primary Duties & Responsibilities
Partners with regional and segment marketers, regional content director, and segment SMEs to create and deliver original and adapted content that is clear, compelling and credible for the brand and Segments for use in marketing and sales materials.
Ensures all core content is consistent in terms of style, quality and tone of voice across channels, and adheres to accessibility and compliance regulations
Identifies opportunities to enhance content with visual elements and collaborates with channel owners and design team to translate core language into usable content across formats
Researches clients and their target audience to support creative messaging and keeps abreast of business challenges and competitor strategies
Conducts SEO research and applies SEO strategy to content creation
Actively participates in the ideation process leveraging customer insights, audience research, campaign and channel analytics, brand insights and industry/market data to develop content in the range of digital brand, marketing and sales content
Converts information gathered from a variety of sources into usable, engaging content tailoring content to target audiences and applying data to improve quality, personalization, and audience actions.
Understands Sodexo, region and segment brands, objectives and initiatives and applies to create content
Appropriately balances client desires, business requirements and sales strategies, and finds common ground when debating creative or strategic opinions
Minimum Qualifications
Bachelor’s degree, preferably in journalism, communications, English or related field
Minimum of three years professional experience required in developing marketing and sales content effective at driving awareness and generating leads
Experience applying content strategy, channel strategy and demand funnel to create different types of consistent, engaging marketing content and communications effective at driving awareness, lead-generation and lead nurturing.
Demonstrated ability to self-manage work, prioritization and quickly flexing to create, adapt and optimize a collection of high-quality content for primarily digital consumption for various audiences, purposes, and media
Experience with search-engine optimization (SEO) strategy and application to content development
Strong written communication skills adept at embracing brand voice and tone, maintaining audience focus, and deploying consistently in writing
Able to distil verbose or technical content to the essence of the main message in a concise, effective manner
Exhibits consistent quality control in work
Experience with web publishing, content marketing platforms, and content management systems
Sound like the opportunity you've been waiting for? Apply TODAY! We look forward to hearing from you.
Sodexo offers a full array of benefits including paid time off, holidays, medical, dental, vision, 401K and access to ongoing training and development programs, tuition reimbursement, plus health and wellness programs.
Not the job for you?
At Sodexo, we offer positions that support a variety of career goals working in diverse business segments, including Corporate Headquarters, Corporate, Schools, Universities, Government and Agencies, Healthcare, Senior Living and Sports and Leisure locations across the United States. Continue your search today.
Working for Sodexo:
How far will your ambition, talent and dedication take you? Sodexo fosters a culture committed to the growth of individuals through continuous learning, mentoring and career growth opportunities.
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What We Offer:
Sodexo offers fair and equitable compensation, partially determined by a candidate's education level or years of relevant experience. While the budgeted range for the position is posted, Sodexo salary offers are based on a candidate's specific criteria, like experience, skills, education and training.
Position Summary:
Works closely with the Proposal Director and SMEs with a focus on specific area of expertise. In collaboration with leadership, interfaces with internal clients and support staff to ensure proposals are fully compliant, high quality, and submitted on-time. Become our in-house expert on Sodexo contracts. Works closely with constituents for identification and completion of graphics for inclusion in the proposal. Drafts the proposal content. Compiles a Compliance Matrix for inclusion in the proposal and ensures the proposal is 100% compliant. Provides summary of metrics data.
Qualifications & Requirements:
Basic Education Requirement - Bachelor’s Degree or equivalent experience
Basic Management Experience - 3 years
Basic Functional Experience- 3 years in technical writing, proposal writing, or a related field
Sodexo is an EEO/AA/Minority/Female/Disability/Veteran employer.