Job Details
Qualifications
- Bachelor's degree
- Content development
- Loyalty marketing
- Microsoft Excel
- Microsoft Powerpoint
- Sales
Job Description
America’s Thrift Stores (ATS) is seeking a growth oriented full-time Loyalty Marketing Manager with marketing, loyalty and communications experience to help drive a new era of accelerating traffic and sales growth. The Loyalty Marketing Manager will be responsible for leading the America’s Thrift Store loyalty program, helping drive sales and increase customer visits and engagement . The Loyalty Marketing Manager will develop effective marketing strategies and tactics using the loyalty program to drive customer acquisition and increase traffic and basket size. This role will be responsible for the development and implementation of a comprehensive strategy to utilize the loyalty program to attract and acquire new America’s Thrift Stores customers. This position will manage the day-to-day marketing, communication, training and reporting activities associated with the America’s Thrift Store loyalty program and assist the Director of Marketing and VP of Marketing with day-to-day marketing needs. Reporting to the Director of Marketing, this position is a key member of the internal marketing team to help engage customers and increase customer retention.
JOB DUTIES
- Utilize ATS Loyalty program to Drive store sales, traffic, customer retention, frequency and life-time value through the successful development and execution of member segmentation and targeting strategies as well as overall member promotion strategies.
- Develop, execute and communicate loyalty marketing calendar.
- Partner with key stakeholders in Marketing, Operations, Planning & Analysis and IT to develop and drive the loyalty marketing calendar across the brand.
- Drive innovation in loyalty offerings to provide a positive customer experience and a strong ROI by generating new ideas and using test and learn strategies to gauge performance and optimize their implementation.
- Proactively lead conversations and drive improvements in emerging topics, e.g. fraud control & guest feedback.
- Manage day to day relationship with loyalty partners to successfully execute on-going loyalty strategies including campaign testing, targeting, execution and reporting.
- Develop future strategy proposals based on a test and learn approach, analysis of current performance and best practices from the marketplace.
- Serve as the administrator for offers, rewards, and user access within the loyalty platform.
- Enter all promotions into the loyalty platform for targeting, segmentation and offer set up.
- Plan and collaborate with Marketing team to send text messages and email communication regarding offers.
- Perform functional testing & validation of fixes and enhancements delivered by technology partners.
- Create text messages, emails, graphics and other communications/marketing pieces associated with loyalty.
- Investigate issues to identify, source, resolution and risk with internal and external partners.
- Oversees and maintains vendor relationships to manage expectations (e.g., high level of service, accountability, etc.), to provide timely feedback, and to maximize cost efficiency, quality, timeliness, and responsiveness in a manner that best supports the organization's initiatives.
- Oversee and provide customer service for all members of the loyalty program.
- Reviews and analyzes customer loyalty data, market research and the results of marketing programs to provide recommendations on adjusting loyalty strategy/tactics, to increase sales/transactions, to achieve marketing goals, and to maintain awareness of changing market and competitive conditions.
- Reviews and analyzes competitive loyalty programs and marketing campaigns.
- Experience launching and managing a loyalty program for a retail oriented business (e.g. retailer, QSR).
- Working knowledge of developing and executing marketing and communications plans, specifically loyalty campaigns, across multiple platforms.
- Ability to meet and exceed expectations within a fast-paced work environment.
- Graphic design skills in Adobe Illustrator, Adobe InDesign, Photoshop.
- Ability to think quantitatively and qualitatively about marketing with experience testing, analyzing and proving payback and ROI of loyalty promotions and overall program.
- Advertising & marketing creative content development and execution knowledge & experience.
- Demonstrated experience leading the execution of both large and small-scale marketing plans.
- Ability to analytically/statistically marketing effectiveness as it relates to overall sales, and competitive trends.
- Ability to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely manner.
- Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies.
- Detail-oriented and diligent work ethic with excellent organizational, project/time management, problem-solving skills, plus an ability to work on multiple projects and meet defined deadlines and offer solutions to issues.
- Hands-on self-starter who rolls up their sleeves, works well in team environments to get the job done.
- Strong team player with demonstrated experience managing cross-functional partnerships
- Excellent interpersonal, written and verbal communication skills while effectively listening to feedback.
- Bachelor’s Degree in Marketing, Communications, Public Relations, Business, or Business Administration or other related field or study, preferred.
- 3+ Years Experience leveraging loyalty platforms to drive results, required.
- 3+ years marketing, communications, public relations, brand management, business, or sales experience.
- 3+ years of experience developing and executing marketing plans and programs.
- Retail, restaurant, beverage or hospitality experience, preferred.
- Experience in pulling and analyzing data.
- Organized, self-motivated and committed individual who can work with minimal supervision, manage multiple priorities, and work in a deadline-driven environment.
- Experience and a high level of comfort in dealing with a diverse group of individuals (i.e. corporate leaders, community leaders, government officials, agency leaders, etc).
- Experience in team-based, cross-functional work environments with effective and respectful communication as a top priority.
- Excellent verbal, written and presentation skills.
- Excellent organizational and computer skills (Word, Excel, PowerPoint, Adobe Suite).
- Willingness to work weekend or evening events/functions or travel as necessary.
- Valid driver’s license.
- Occasionally - Carrying up to 10 lbs., pushing and pulling up to 25 lbs., lifting up to 10 lbs., climbing up to 14-foot height, balancing, stooping, kneeling, crouching, handling, and smelling.
- Frequently- walking on tile/concrete, bending, feeling, and reaching waist/overhead level.
- Continuously - Sitting, standing on tile/concrete, talking, seeing, and hearing.
- Occasionally - loud noise, cluttered floor surface, nuisance dust, fumes, sprays, and hazardous cleaning solutions.
- Frequently-Twisting of back and neck.
- Mostly regular hours, potentially working evenings, weekend and holiday hours as needed.
- Working environment involves inside office with controlled temperatures and outside conditions with varying weather and temperatures.
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
- Other duties as assigned.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.