Job Details
Qualifications
- Bachelor's degree
- Business development
- Communication skills
- Marketing
- Master of Business Administration
- Master's degree
- Negotiation
- Project management
Benefits
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Referral program
Job Description
BrownWinick Law Firm is looking for a dynamic individual to join our BD/Marketing Team!
The Business Development & Marketing Director willPlan, coordinate, and implement the firm’s, practice groups’, and individual attorney’s activities with respect to marketing, business development, public relations, and client services. Objective is to increase visibility and brand recognition and to strengthen and expand the firm’s client base. The Director will work closely with firm leadership, including the Managing Partner, COO, Business Development Chair(s), Committee and practice group leaders and business development and marketing team, to execute the firm’s marketing and client development objectives.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Managing Department: Manages two coordinators and related budget to accomplish fulfillment of the duties described below.
Strategic Initiatives and Implementation: Develops, implements, and manages the firm’s business development, marketing initiatives, and client services plan consistent with the firm’s strategic plan. Supports and facilitates development, implementation, and tracking of business development/marketing plans for practice groups and individual attorneys consistent with the firm’s plan and policies. Participates in the firm’s strategic planning activities with respect to evaluation and improvement of present client relations and services and future business development opportunities and activities. Acts as an internal advocate and catalyst on the importance of attorney involvement in marketing and client development activities. Understands key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, content results, and consumer trends to translate results into actionable insights for the firm. Lead the development of our marketing plans working closely with attorneys, leadership, and marketing team, to create an effective and efficient marketing strategy focused on growing audiences for our legal services. This involves plans for the firm, as well as areas of high investment.
Media/Public Relations: Prepares and manages public relations activities and communications for the firm (or contracts with and provides oversight to outside agencies), including press releases, new attorney announcements and notices, other firm announcements, media materials, and coordination with any outside PR consultants.
Website and Social Media: Manages the firm’s website via a content management system, social networking for the firm and its attorneys (LinkedIn, Facebook, etc.), and other electronic communications, including drafting and updating content and images, evaluating effectiveness, drafting and implementing policies, and working with outside technical and design consultants as needed.
Firm Memberships: Evaluates and manages all firm memberships and works to take advantage of membership opportunities to enhance the firm’s profile.
Newsletters, Brochures and Promotional Materials: Designs (or contracts with and provides oversight to outside vendors to design), updates, and maintains online and print marketing and business development materials for the firm, practice groups and individual attorneys, including firm and attorney profiles, practice descriptions, brochures, and electronic newsletters. Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and meet client demands. Recognize and capitalize on targets of opportunity when they arise.
Sponsorships, Speaking Engagements, Events and Group Mixers: Identifies, evaluates, and makes recommendations for firm/attorney participation in sponsorships, conferences, tradeshows, speaking and writing opportunities, and similar events, including targeted mixers with current and potential clients and referral sources. Coordinates activities (promotional products, advertising, presentation slides, etc.) as needed. Promotes content creation (including identifying topics of interest) and speaking engagements as appropriate. Attend, plan, and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis.
Coaching/Training Attorneys: Coordinates training in business development and client services for attorneys of the firm. Tracks progress and encourages tailored business development opportunities for each attorney and practice groups.
Identify Client and Referral Source Targets and Opportunities: Identify potential target clients and referral sources and/or assist attorney teams in pursuing such targets.
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:
High energy/self-starter.
Minimum of 10-15 years of experience in professional services, marketing, and client development.
Bachelor’s Degree in a related area required; an MBA or advanced degree preferred.
Proven ability as a professional services, marketing, and business development strategist with a track record of demonstrated success.
Understanding of the legal environment, the practice of law, and professional services, while not absolutely required, would be a strong plus.
Experienced in developing and implementing marketing and client development, communications and public relations programs.
Ability to provide counsel on relationship building and business development skills.
Experienced in negotiating with and managing outside support resources.
Outstanding presentation and communication skills, both written and oral.
Strong project management and supervisory skills; ability to manage people “up” and “down” the organizational chart.
Substantive experience in applying technology to marketing and internal information sharing (e.g., Websites, Intranets, Extranets, and Client Relationship Management Databases).
Proven experience in leading teams, creating marketing strategies that align with overall Firm goals and a creative eye.
Job Type: Full-time
Pay: $110,000.00 - $150,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Referral program
- Retirement plan
- Vision insurance
Schedule:
- Monday to Friday
Experience:
- Business development: 10 years (Preferred)
- Marketing: 10 years (Preferred)
Work Location: In person