Job Details
Qualifications
- Analysis skills
- Bachelor's degree
- Google AdWords
- Microsoft Excel
- SEO
- Social media management
Benefits
- 401(k)
- 401(k) matching
- Health insurance
- Paid time off
- Vision insurance
Job Description
Overview:
Barton Associates is looking for a passionate Digital Marketing expert who is excited to grow an established PPC program and launch an SEO strategy from the ground up. You will be tasked with driving continual improvement of website performance, website search engine optimization, and paid digital strategy.
The Senior Manager of SEO & PPC will be a crucial member of Barton’s small-but-mighty team of dedicated experts. This role will be the digital marketing lead for the company, working to raise our digital game. You’ll contribute ideas and execute across all digital channels, owning lead gen efforts, all while shaping how the company thinks about digital marketing and what we believe can be accomplished through it.
The Team
In this role, you will work with the broader marketing and sales teams to drive qualified traffic to the website, creating inbound opportunities for our recruiters and account executives.
You will be the team’s digital marketing expert, and will drive your own programs, as well as assist the team with other campaigns and projects. You will represent innovation, and will always be on the lookout for new and creative ways for Barton to advertise online.
Reporting to the Director of Marketing, you will manage a significant portion of the marketing budget, and we will look to you for guidance on how to maximize the impact of our digital marketing investments. Your analytical mindset and appreciation for data will help you make good, informed decisions. Your understanding of the numbers will allow you to tell the complete story, illustrating digital marketing’s impact on the bottom line.
Some of the perks of working at Barton include:
Vibrant and energetic team environment
Consistent Monday- Friday schedule
Paid time off
Paid holidays
Team events and fundraisers
401k with match
Excellent health insurance (low deductible PPO, dental, vision) with discounted gym membership
Promote-from-within philosophy
Responsibilities:
Develop and optimize paid digital marketing strategies (Google AdWords and other PPC vendors, Indeed and other job boards, Paid Social media Advertising, Remarketing, etc)
Develop and execute an SEO strategy including a plan for backlinks, new content, landing page testing, and a technical SEO audit
Day-to-day management of all technical and creative SEO, including working with other members of the marketing team to create new, SEO-optimized landing pages
Create and maintain dashboards and metrics reports on digital marketing activities that measure and analyze their effectiveness, providing recommendations and a plan to drive continuous improvement. Manage and track the digital marketing budget and monitors spend pace to budget forecast
Manage 10+ vendor relationships including weekly/monthly calls and end-of-month billing and reporting
Identify new digital acquisition opportunities
Make budget recommendations for paid digital acquisition spend and manage the digital marketing budget
Develop new ad copy and landing pages. Execute ongoing A/B testing to maximize conversion rates and other key metrics
Work with internal design resources to develop ads, landing pages, and other assets
Analyze CRM data, and work closely with the sales team to evaluate and monitor lead quality
Qualifications:
Bachelor’s degree in Marketing, Business, Communications or relevant field of study
3-5 years of PPC, Digital Marketing, and SEO experience
Expertise leading and managing SEO/SEM, paid social media and digital advertising campaigns
Expert working with Google Adwords and Google Analytics. Experience with Salesforce, Marketo, SEMRush all a plus
Strong analytical mindset and Excel skills paired with a strong sense of business operations
Strong attention to detail and proven ability to execute against plans. Ability to manage multiple projects based on priorities
Excellent written and verbal communication skills
A strong commitment to brand and design
Please Note: Experience working in the healthcare or staffing industry is helpful, but not essential
Company Overview:
The United States is currently facing a significant and escalating shortage of physicians, with projections from the Association of American Medical Colleges indicating a potential shortfall of 124,000 doctors by 2034. As a result, the demand for healthcare staffing services has risen considerably. As a stable and thriving industry, healthcare staffing offers numerous employment opportunities, including roles in recruiting, sales, marketing, IT, finance, HR, analytics, and legal.
Barton Associates is a leading provider of healthcare staffing solutions that aims to address this shortage of medical providers across the country. Established in 2001, Barton has evolved into one of the largest, most influential, and efficient healthcare staffing organizations in the US. With a workforce of over 750 professionals operating out of nine offices across seven states, our sustained growth and accomplishments enable our clients to provide essential healthcare to individuals and their families.
Barton Associates is committed to equal employment opportunity and nondiscrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any other characteristic protected under applicable law. Barton Associates is an E-Verify employer in the United States. Barton Associates is committed to employing people with disabilities and accordingly will make reasonable accommodations for qualified individuals with known disabilities in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process or to perform the essential functions of the position for which the applicant has applied should make a request to the Human Resources Department at "HR@bartonassociates[dot]com" or 978-513-7100.
Applying to this position or replying to our outreach means you are consenting to receive text messages as an acceptable form of communication from the Barton Associates team for discussions and follow-up regarding our career opportunities. You can opt-out at any time in the process by clicking on the opt-out link or replying via text or email with: opt-out.