Job Details
Qualifications
- Bachelor's degree
- Constant Contact
- Google AdWords
- Hootsuite
- Military
- Social media management
Benefits
- Health insurance
- Paid time off
Job Description
Location: Frederick, MD (Downtown)
Salary Range: 55K- 65K (based on experience)
Job Type: Full Time
Schedule: Mon- Fri 9am-5pm
Work Remotely: This job is only available as on-site employment, not a telework position.
Our Marketing Team Lead will be responsible for undertaking daily tasks to drive the marketing department, conducting market research, and learning and working with various types of software for digital marketing. This work will be a critical factor for the long-term growth of the company. This position reports directly to the Owner but will work with all members of the team.
Responsibilities:
Utilize marketing strategies to grow the business brand
Schedule, post, and monitor social media content
Create and schedule email campaigns
Provide reporting relating to ad spend, sales revenue, etc
Continue website maintenance and development
Coordinate local and regional advertising - print, online, etc
Create monthly digital giveaways, sales, and promotions
Maintain and utilize a segmented customer database
Feature fresh and interesting inventory
Conduct ongoing market research
Provide customer support where needed
Participate in local promotions and events
Oversee a small team (1-2 people)
Communicate with other departments as needed
Contribute as needed to the team environment - answer phones, make appointments, etc
Qualifications:
One year marketing experience
Bachelor's degree in Marketing (or 5+ years marketing experience)
Familiar with website design and content development systems such as Wordpress
Proficient on social media platforms
Experience with email marketing software (Constant Contact, Mail Chimp etc.…)
Willingness to try innovative marketing strategies
Ability to work in a fast-paced environment
Ability to adapt quickly, effectively prioritize and problem solve
Excellent verbal and written communication skills
Excellent time management
Organized and self-motivated
COMPETENCIES:
Analytical-Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
Problem Solving-Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
Customer Service-Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
Written Communication-Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
Judgment-Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
The ideal candidate will have experiences with the following platforms:
Wordpress
Google AdWords
HootSuite
MailChimp
Instagram
Facebook
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
Occasionally required to stand
Occasionally required to walk
Occasionally required to sit
Occasionally required to climb, balance, bend, stoop, kneel or crawl
Continually required to talk or hear
Continually utilize visual acuity to operate equipment, read
technical information, and/or use a keyboard
Occasionally required to lift/push/carry items up to 50 pounds
What We Offer
A great benefits package to include comprehensive health insurance, paid holidays, PTO accrual rate based on years of service, bonus & overtime pay, and more. Salary is commensurate with experience. We are an equal opportunity employer and military-friendly.