Job Details
Qualifications
- Bachelor's degree
- Budgeting
- Hootsuite
- Microsoft Excel
- Microsoft Powerpoint
- Social media management
Benefits
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
Job Description
Description:
The August Schell Brewing Company is seeking a full-time Marketing Manager to join our team in New Ulm, MN. This position will work closely with Sales and manage the Marketing team to carry out initiatives imperative to the success of our Schell’s, Grain Belt, and Starkeller Brands. They will execute our brand strategies by helping drive social media, program activation, and execution of our yearly marketing plans. It is a fast-paced environment where no two days are ever alike. And there’s beer, did we forget to mention that part?
Responsibilities
- Lead, identify expectations, and direct areas of responsibility for marketing team members to ensure results are delivered on business objectives
- Implement annual marketing plans in line with annual business goals and objectives
- Execute the social media strategy by driving content creation and effective engagement that is true to the personality of each brand and promotes growth for all social channels
- Maintain a detailed monthly editorial calendar of social media initiatives so posts can be planned out in our platform ahead of schedule
- Prioritize the development of sales tools that support the selling process of new and existing beers as well as promote the business objectives in place
- Establish and maintain a consistent brand image throughout each of the product lines, promotional materials, and social platforms
- Demonstrate and apply market intelligence; oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions. Ensure effective control of marketing results (ROI) and take corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
- All other duties as assigned
Requirements:* Requirements*
- Love to write, love to drink beer, and love to write about drinking beer
- Passionate about craft beer and the industry
- Quick wit and good sense of humor
- Self-starter with ability to independently carry out tasks
- Solution oriented; driven by a desire to problem solve and persevere
- Innate ability to organize, manage your time, multi-task, and work under pressure
- Ability to manage a budget and balance several different market strategies at once
- Flexible to work nights, weekends and special events, as necessary
Education and Experience
- 5-7 years working in a full-time marketing and social media communications role
- Bachelor's degree with a demonstrated interest in marketing, communications, or public relations
- Knowledge of both digital and out of home media
- Extensive experience with social media platforms and web-based applications
- Working knowledge of current trends in digital and social media along with analysis tools such as Hootsuite, Google Analytics, etc.
- Experience managing campaigns and optimizing budgets for paid social media ads
- Competence in Microsoft Office applications, specifically Word, Excel, and Power Point
- Proficiency in managing Wordpress sites
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Paid time Off
- Vision insurance
- Family-Owned Business
Schedule: Monday to Friday
Remote Flexibility: Required to be on-site 2 days per week.
Job Type: Full-time