Job Details
Qualifications
- Bachelor's degree
- Data analytics
- Google Ads
- Google Analytics
- Management
- Marketing
Benefits
- 401(k)
- Dental insurance
- Disability insurance
- Health insurance
- Paid time off
Job Description
At J&L Marketing we create tools, digital campaigns, and events that enable businesses to maximize sales. J&L Marketing was recently awarded Google’s Highest tier: Google Premier Status. This accomplishment is earned by only the country’s top 3% of Ad Agencies. We are looking for a talented, motivated, and highly collaborative individual who can bring expertise and a forward-thinking approach to our team as a Digital Marketing Strategist.
The primary role of our Digital Marketing Strategist is product innovation and improvement. We are looking for someone who is innovative, tech-savvy, data-driven, and has significant experience in handling both paid marketing platforms. Our ideal Strategist loves data and can analyze, innovate, optimize, and support our digital clients and colleagues in a fast-paced environment.
What to Expect From the Role:
Hands-on experience with overseeing the implementation of marketing strategies and campaigns organized on digital media
Learning how to organize and multitask multiple deadlines and projects
Learn on the job about the best practices in the industry
Exposure to the industry and working with experts.
Digital Marketing Strategist Responsibilities:
Develop, execute, and optimize digital marketing campaigns from concept to launch
Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
Elicit cooperation from a wide variety of sources, including management, IT, and other teams for product innovation
Conduct in-depth analysis of marketing campaigns that will improve results for all industries we serve
Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
Evaluate new digital capabilities and present them to the managers and directors
Create and enhance process documentation
Assist Digital Marketing Team with improved reporting through Google Analytics and J&L’s Reporting Dashboard
Assist Digital Marketing Manager with ongoing team development and support
Digital Marketing Strategist Qualifications:
Bachelor’s degree in Marketing, Advertising, or a related field
Strong data analytics experience is a plus
5+ years of Google Ads, Meta, and various other marketing channels
5+ years of Google Analytics experience
Google Tag Manager experience preferred
Google Ads and Google Analytics Certifications are preferred
Experience in a fast-paced, deadline-driven environment
Proven data analysis and critical thinking skills
Benefits:
Competitive Salary
Health, Dental, Vision, and Disability Insurance
Company Paid Life Insurance
FSA
401K
Vacation, PTO, Sick Time, and Seven Observed Holidays
Fun and Professional atmosphere