Job Details
Qualifications
- Analysis skills
- Bachelor's degree
- Master's degree
- Responsive web design
- SEM
- Video production
- WordPress
Benefits
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
Job Description
Position Summary
Will participate in digital strategy and oversee execution of web presence, including development and optimization of website, internal and external application/platform development to ensure maximum impact and return on investment for brand and business objectives.
Job Description
Primary Duties & Responsibilities
- Participates in the strategy, planning, budgeting and execution of digital strategy in support of overall organizational objectives through collaboration with the Siteman Marketing and Communications team.
- Manages and evaluates all aspects of website to ensure consistency with Siteman Cancer Center brand standards, including text, images, photography, video and other multimedia; develops and manages content in a way that is appropriate for online consumption by target audiences and that optimizes search engine visibility; ensures consistent look and feel by promoting uniform messaging, formatting, imagery and design; ensures editorial integrity for all online content.
- Manages all internal and external technical resources and vendors for web properties and monitors industry and interactive trends and incorporates new tools and strategies as appropriate. Day to day liaison with web vendor.
- Develops and maintains online standards guide.
- Measures and evaluates impact of all online efforts and makes recommendations based on research and analytics; develops systems to track and analyze metrics; communicates analytics, including trends, site features and best practices to leadership. Makes recommendations for site changes and developments, as well as new online efforts, based on analytics and organizational goals; drives growth in all traffic vehicles to meet the overall marketing goals.
- Provides consultation with peers, faculty and staff to help with their online communications efforts and to ensure incorporation of best practices.
Preferred Qualifications
- Master’s degree preferred.
- Understands of current and emerging best practices.
- Experience working with responsive design, mobile technology and search engine marketing; experience working with consultants on website development from research to launch.
- Experience with audio video production equipment and other multimedia tools used to distribute content on-line.
- Proficiency with Google Analytics and Word Press CRM.
- Experience in managing and coordinating website reorganization and development.
- Demonstrates ability to see the big picture and provide useful advice and ability to coordinate efforts among diverse customers.
- High degree of creativity with a strong and proven track record in digital design and implementation.
- Exceptionally strong analytical skills and proven capability to use data to drive business decisions and marketing optimization.
- Familiarity with managing and optimizing online marketing to differentiate between acquisition and retention activities, minimizing cost per customer acquired.
- Experience with managing budgets and having a proven record of demonstrating strong return on investment.
- Ability to effectively create strong relationships with co-workers across functions and leverage both internal and external resources.
- Ability to prioritize and manage multiple activities, deadlines and deliverables simultaneously.
- Creative problem solver.
- Excellent written oral and presentation skills.
- Collaborative and consultative work style and strong partnering skills.
- Positive work ethic and enthusiastic.
Required Qualifications
Bachelor’s degree in a marketing discipline or other related area such as business, journalism, or digital communications; minimum of eight years of work experience in online marketing; background in health care a plus; advanced work experience and knowledge in a broad range of digital applications, web-based IT programs and digital media opportunities, as well as internet, intranet, and digital asset management systems.
Job Type: Full-time
Pay: $50,500.00 - $86,200.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Schedule:
- Monday to Friday
Ability to commute/relocate:
- St. Louis, MO 63108: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Do you have work experience and knowledge in a broad range of digital applications, web-based IT programs and digital media opportunities, as well as internet, intranet, and digital asset management systems?
Education:
- Bachelor's (Required)
Experience:
- Marketing: 8 years (Required)
Work Location: Hybrid remote in St. Louis, MO 63108