Job Details
Qualifications
- Bachelor's degree
- Communication skills
- Content creation
- Editing
- Keyword research
- Multichannel marketing
Benefits
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Unlimited paid time off
Job Description
Who You Are:
We are seeking a Content Marketing Strategist with robust copywriting and editing skills, as well as proficiency in using AI tools for content generation. In this role, you will not only research and revise content collateral to enhance organic search rankings and website traffic but also partner with our team of content writers and SEO strategists. You will be performing keyword research, crafting website content and blog articles, and analyzing search trends and user intent to boost website rankings and drive higher traffic and conversions for our partner schools.
At EDDY, we are seeking passionate marketers eager to face challenges and demonstrate their potential. We offer a flexible, collaborative, and supportive team environment that enables our employees to consistently deliver their best.
Here are the abilities we seek out:
- Partner with our copywriting resources to create and edit website content, including blog posts and website pages, to optimize for organic search rankings and grow website traffic and conversions.
- Deploy AI tools effectively for content generation, with a heavy emphasis on editing AI output and driving efficiency and innovation in our content strategies.
- Research, develop, and optimize keyword performance and website content targeted around increasing SEO rankings and website traffic.
- Audit and analyze existing website performance metrics geared toward different levels of user intent to identify and resolve areas of keyword opportunity.
- Work closely with Account Management and Marketing leadership to conceptualize, execute, and report on campaign strategy and effectiveness.
Who We Are:
EducationDynamics is a marketing and enrollment management company that is transforming the way students connect with the right school for them. Join our big-hearted team of higher education experts—we specialize in market research, advertising, multichannel marketing, lead generation, and enrollment management for over 500 US colleges with a focus on adult online education.
EDDY is always looking for exceptionally savvy, driven individuals who are passionate about helping our partner institutions understand, engage, enroll, and retain students. Our collective passion and shared mission led to EDDY being recognized as a 2023 Great Place to Work®. Our headquarters are based in Lenexa, Kansas, but our team is expanding every day with over 425 members across the country.
What We Offer:
Our Core Values:
Working Together
We value the people we work with and genuinely enjoy the work we do together.
Working with Standards
We hold ourselves to high standards.
Driving Great Outcomes
We focus on achieving results and making a real impact.
Our Contributions
Our Scholarship Administration Database, Unigo, helps students explore scholarship opportunities and offers a $10,000 yearly award to assist first-generation students in making their college aspirations come true.
Our Commitment to Advancement
At EDDY, we value learning and aim to provide a space for everyone to grow and share their knowledge by giving tuition reimbursements for expenses incurred through accepted universities. With this approach taken, we also recognize the hard work of our team members and promote them when these accomplishments present themselves.
Other advantages to working at EDDY include:
- Medical, dental and vision coverage
- 401K Plan
- Pet insurance
- Remote work or flexible schedules
- Unlimited Paid Time Off (PTO)
- Training and growth opportunities
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What You Offer:*
Educational Requirements and Background:
Bachelor’s degree in marketing, business, communications, or related field OR relevant work experience
Preferred Skills:
- Bachelor’s degree in creative writing, marketing, communications, or related field OR relevant work experience
- 2+ years of client-facing experience with managing content marketing and content creation.
- Extremely strong copyediting skills.
- Excellent written and verbal communication skills.
- An understanding of the Higher Education and Post-Secondary Education sector preferred.
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EQUAL EMPLOYMENT OPPORTUNITY
EducationDynamics, LLC is an Equal Opportunity Employer. We do not discriminate against applicants based upon any protected status, including but not limited to race, color, creed, religion, gender, national origin, ancestry, age, marital or domestic partner status, military or veteran status, affectional or sexual orientation, physical or mental disability, gender identity or expression.
EducationDynamics offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time.
Job Type: Full-time