Job Details
Qualifications
- Adobe Illustrator
- Adobe Photoshop
- Analysis skills
- Associate's degree
- Bachelor's degree
- Communication skills
- Human resources
Job Description
The Marketing Coordinator is responsible for working with a team of marketing professionals within the marketing department. Their duties include relaying information between the department employees regarding daily procedures, implementation of marketing campaigns to promote business products and services.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Responsibilities:
Implementing marketing strategies for new products
Organizing promotional events and coordinating day-of deliveries and staffing
Assisting marketing associates and art department team members
Brainstorming fresh advertising ideas with the Marketing team.
Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
Analyzes and evaluates financial aspects of product development to support marketing strategy
Collaborates in the development of new products to determine any marketing needs
Collaborates, participates in, and coordinates promotional activities or golf outings
Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising.
Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics
Manage effective marketing and promotional channels, including print and digital media platforms used to relay product messages to customers
Updating Website as needed
Updating Lottery screens as needed
Creating and working with our Social Partner on posting content on all social channels
Assisting with SOCi and customer service responses in a timely manner.
Updating food menu boards as needed
Assisting with Private label apparel merchandising
Updating Video walls and video screens in stores as needed.
Knowledge, Skills, and Abilities:
Excellent analytical skills
Good communication and interpersonal skills
Critical thinking and problem-solving skills
Keep self-informed of new procedures and operating policies with the company
Earn the trust of others through open, honest communication
Demonstrate and model strong interpersonal skills to handle sensitive and confidential situations and documentation
Maintain a positive and respective attitude
Demonstrate flexible and efficient time management and ability to work independently and prioritize work
Perform other job-related duties as assigned
Customarily exercise discretion and independent judgment
Lead by example in meeting company expectations of performance and behavior in the support center as established in the Employee Handbook
Provide leadership climate which promotes fair and consistent application of company policies and procedures
Maintain confidentiality of all company information, is forthcoming in reporting all policy and procedural violations and any wrongdoing to the director of human resources
EDUCATION AND REQUIREMENTS
Required:
Microsoft Office, Illustrator, Photoshop skills required
Preferred:
Bachelor’s or Associate’s degree
PHYSICAL REQUIREMENTS
Prolonged periods sitting/standing at a desk and working on a computer
Must be able to lift up to 15 pounds at times
Parker’s Companies is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Parker’s does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state, or local laws.