Job Details
Qualifications
- Adobe Creative Suite
- Adobe Photoshop
- Associate's degree
- High school diploma or GED
- Microsoft Office
- Social media management
- Typing
Benefits
- 401(k)
- Dental insurance
- Disability insurance
- Flexible spending account
- Health insurance
Job Description
Company Description
D.L. Evans Bank is a community bank and has been since 1904. For many years, we have provided premier banking services to the residents of Southern Idaho and Northern Utah while fostering a working environment for our employees dedicated to teamwork and excellent customer service. If you are a dynamic and customer-driven individual, whether an experienced banker or just beginning your career, we encourage you to continue with this applicant friendly, online job application!
D.L. Evans Bank is an Equal Opportunity Employer (EOE/AA/W/M/Vets/Disabled). VEVRAA Federal Contractor.
Benefits
Medical Insurance
Dental Insurance
Vision Insurance
FSA
401(k)
Employee Stock Ownership Plan
Paid Vacation
Sick Time
Life Insurance
Long-term Disability Insurance
Job Description
The Marketing Coordinator assists with all aspects of marketing operations. He or she makes contributions to existing marketing programs while assisting with the development of new initiatives designed to further awareness of the Bank. The Marketing Coordinator utilizes software applications to assist with the creation and development of marketing materials. He or she assists with social media management, reputation management, and all other digital efforts. The Marketing Coordinator performs various analytical tasks. He or she assists the Vice President Marketing Director, with specific projects and programs. The Marketing Coordinator works with management to maintain and promote a friendly, collaborative, and productive work environment to promote good relations with fellow employees and vendors. He or she provides high quality and professional service to management, customers and fellow coworkers.
Qualifications
Must be at least 18 years old
High school diploma or GED required; Associate’s degree in Marketing, Advertising, Communications, or related field
Five years of marketing and/or advertising experience or a combination of both
Must have previous experience with SEO, SEM, SCO, Google Tag Manager, Google Analytics, HTML, e-mail marketing, social media platforms, and website management
Must be proficient in using the Internet and e-mail
Must be proficient in Adobe Creative Suite and Microsoft Office
Accurate and attentive to detail
Well organized
Good typing skills
Willing and able to help others
Able to use a computer, adding machine, copy machine, and basic business equipment
Able to get along well with coworkers
Responsibilities
Assumes responsibility for the effective day-to-day operations of the marketing department
Assist in the development and implementation of the Bank’s marketing and brand strategy
Ensures branding consistency is carried through various marketing collateral
Conducts research to analyze market trends and the success of marketing campaigns. Prepares reports and compares metrics to evaluate the success of marketing campaigns and program success
Provides market research, campaign results, forecasts, and analysis from competitors
Supports the Vice President Marketing Director with the evaluation of the overall marketing strategy and with the setting of short-term and long-term marketing objectives
Reviews all marketing collateral, including but not limited to press releases, website content, email campaigns, social media, banners, business cards, brochures, billboards, booklets, flyers, signs, digital in-branch content, ATM screens, etc.
Assists in design and concept development as needed using Adobe Creative Suite programs, including but not limited to Illustrator, InDesign, and Photoshop
Assists with media research and placement and makes recommendations accordingly
Collaborates with other members within the department to coordinate all marketing efforts. Works with the team to design, write and position ad copies to ensure brand strategy and accuracy
Assists with planning of branch celebrations, grand openings, open houses, etc.
Maintains brand standards and tone across all communication channels and tools
Assists with Customer Relationship Management Program (CRM). Research and compiles reporting information with the ability to analyze data and information
Brainstorms and develops ideas for creative marketing campaigns
Identifies and recommends improvements and changes to existing marketing programs and campaigns
Ensures that all marketing materials and communications comply with industry standards, rules and regulations
Assist in managing and monitoring the scholarship program
Assist in managing and monitoring the laptop giveaway program
Assumes responsibility for day-to-day online content coordination
Analyzes website traffic and internet activity related to company and company products
Develops strategies to attract customers using online mediums by using web-based marketing and search engine optimization (SEO) techniques
Maintains current knowledge of online marketing trends, SEO techniques and web analytics. Makes suggestions accordingly
Compiles and analyzes data to measure the effectiveness of online marketing plans and campaigns. Prepares reports to share and analyze marketing campaign results
Assists with social media content development and reporting as needed including; Facebook, Instagram, LinkedIn, Twitter, and You Tube
Monitors external blogs, writes/creates blog posts and prepares content for social networking sites and forums and participates in the conversations as needed
Monitors social media emerging trends/best practices and provides proactive recommendations to Vice President Marketing Director
Monitors' company website to ensure all information is up to date, consistent, accurate and appropriate. Creates campaigns, ads and landing pages designed to optimize the user experience
Performs various tasks related to a bank’s reputation and SEO management. Makes recommendations accordingly to Vice President Marketing Director
Assumes responsibility for establishing and maintaining effective business relations with clients, vendors, and other business professionals
Resolves or appropriately refers to questions, requests, complaints, and problems. Receives and screens visitors and telephone calls and either notifies staff members or records and relays messages. Conducts visitors to proper offices and announces them
Collaborates with vendors, agencies and other partners to create appropriate, compliant and worthwhile content that supports the Bank’s overall mission and goals
Maintains professional relationships with various media representatives and sales executives
Assumes responsibility for establishing and maintaining effective communication, coordination, and working relations with area staff and with management
Assists other members of the marketing team with questions or projects and serves as a backup for other marketing duties when staffing levels are low
Keeps management informed of area activities and any significant problems or concerns
Maintains and projects the Bank's professional reputation
Serves as a representative for D.L. Evans Bank in the community
Promotes D.L. Evans Bank at all times
Completes special projects as assigned
Attends meetings as required