Job Details
Qualifications
- B2B marketing
- Communication skills
- Microsoft Excel
- Microsoft Outlook
- Writing skills
Job Description
About Mortenson
Mortenson’s success is not a matter of luck; it’s a result of our ingenuity, expertise, and exceptional people coupled with our unparalleled focus on customer service.
Our foundation and culture are based upon our company values of trust, safety, teamwork, responsibility, service and stewardship. We are inspired by a compelling purpose to build structures and facilities for the advancement of modern society and a mission to create an exceptional customer experience. Mortenson has built a reputation for being a leader in our industry and in the communities in which we live and work.
It all starts with our exceptional people and exceptional teams. Mortenson is honored to receive 40+ Top Workplace Awards since 2002…
…What are you waiting for?!
This team member will be a key contributor to strategy and stories produced by the team, raising the bar on storytelling through clear, compelling insights, landing pages, campaigns and more.
As a Marketing Communications Specialist at Mortenson, you’ll have the unique opportunity to join our new in-house, highly specialized marketing agency supporting multiple clients (business units and market sectors). You will play a key role in differentiating our company, building brand awareness, and reaching our customers through clear and compelling stories and campaigns
Your primary focus will be leading the creation and development of innovative campaigns, long-form insights and other content that attract and retain customers and team members. You will also have the opportunity to contribute to and develop market sector strategies and editorial calendars to drive program goals.
The right candidate is a strategic, critical thinker that’s passionate about writing, learning our business and our customer journeys, and connecting with those customers through storytelling and strategic communications. You are expected to deeply understand our work, our differentiators, and the needs of our customers and translate that knowledge into smart, customer-focused content. Good interpersonal skills and a high degree of collaboration across businesses will be necessary to deliver in an efficient and effective manner.
If you want the flexibility and creativity of a boutique agency and the world-class benefits and stability of a corporation, this is the perfect role!
What Will You Be Doing?
STRATEGY
Strong critical thinker, with ability to architect solutions and clearly communicate strategic ideas in a clear, simple, succinct manner
Lead working sessions with clients to develop marketing strategies and campaigns
Help establish and work against monthly editorial calendars for content production
Learn our customers and their industries to ensure all work product reflects the customer's language and resonates with the target audience
Enjoy researching and learning new industries and service offerings, with the ability to identify key drivers and pain points shaping the customer’s mindset
Support team members in creation of video or photoshoot brief, developing project strategy, objectives, messaging, audiences, promotion plan, script, etc.
CONTENT CREATION
Flawless delivery of written content with strong emphasis on solving the customer’s problems
Effectively manage content creation from project concept through launch
Collaborate with team members to secure compelling visuals that supplement your written stories
Collaborate with team members to produce content for strategic, compelling landing pages and web layouts that draw the visitor in and encourage engagement
Develop positioning messaging for meetings, leave behinds, email marketing, PPT presentations, etc.
Craft content and campaign distribution plans to ensure effective launch
Develop stories that tell engaging customer stories and achieve a specific business goal
TEAM COLLABORATION
Proactively collaborate with key contacts in designated businesses to deliver multiple projects at once
Organize projects and incoming requests to ensure deadlines are met; communicate with manager and team to balance workloads
Identify any issues affecting the completion of assigned tasks and proactively problem-solve to remediate the issues
Track time on projects for monthly reporting with business leaders
Seek and utilize coaching and feedback, bringing a growth mindset for continuous improvement
Qualifications:
Independently manage projects and deliverables; strong ability to prioritize and hit deadlines
Learn and follow marketing best practices and measurement opportunities to track all content; identify, measure and report metrics and efficacy
Identify and implement new marketing trends and techniques that enhance content efforts and further engage audiences
Demonstrated proficiency in writing long- and short-form content for business-to-business (B2B) audiences
Enjoy researching and learning new industries and service offerings, with the ability to identify key drivers and pain points shaping the customer's mindset, to develop accurate and cohesive narratives
Competency in interviewing subject matter experts to develop key messages and quantify value to our customers (value beyond features and benefits)
Expert level in MS Word and PowerPoint for messages and visuals - sharp visual organization of information to quickly convey the core message
Agility to work both independently and as part of a fast-paced team; adept at organizing, tracking and delivering multiple assignments at once
Can-do approach and responsiveness to internal customer needs
Adaptive, effective communication and interpersonal skills with those of diverse organizational levels and backgrounds
SKILL PREFERENCES
Experience in a professional services industry (versus product companies)
Highly organized project management process to document work product for others to access
Adobe Creative Suite with a good understanding of graphic layout and visual hierarchy
Proficiency in Microsoft Word, Excel, Outlook
EDUCATION AND EXPERIENCE REQUIREMENTS
Minimum of five years of experience in B2B writing, content marketing or sales enablement
Mortenson is an EOE/Affirmative Action/M/F/Veteran/Disabled employer.
Visa sponsorship is not available for this position
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